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Au-pair job satisfaction
Tomíšková, Tereza ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
The topic of the following diploma thesis is the explanation of the concept of job satisfaction while holding an au-pair position. The aim of this thesis is to analyze the job satisfaction young women (or men), who go abroad to work as au-pair, can feel. The first part of the analysis consists in a theoretical assessment of the mentioned topic, that is to say provide the reader with basic terminology and information about this area of domestic work; we will also sketch out the main factors influencing the most the feeling of satisfaction of au-pair workers. The second and more practical part will feature a description of different types of au-pair workers, including their rights and obligations. The research has been based on in-depth interviews and its aim was to provide detailed and insightful answers to the problematic mentioned above; thanks to the analysis and its gathered results, we have been able to point out the main issues and to suggest adequate and concrete solutions that could boost and increase job satisfaction in this profession.
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Nábor a výběr zaměstnanců v Komunikačním centru České pojišťovny a.s.
Chvátal, Patrik
Chvátal, P. Recruitment and selection of employees for Communication centre of Czech Insurance Company a.s. Bachelor thesis. Brno: Mendel University, 2015. This bachelor thesis is dealing with recruitment and selection of employees. Theo-retical part deals with problems of recruitment and selection of employees using the contemporary professional literature. The content of the practical part is characteristic of Communication centre of Czech Insurance Company a.s., its organizational structure and structure of employees and analysis of the recruit-ment and selection process of company too. At the end, the current situation is reviewed and recommendations are proposed to efficiency the entire process.
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Měření vybraných faktorů životní úrovně
Sýkorová, Kateřina
This thesis deals with identification and analysis of ways to measure the healthcare factor affecting living standards. The first part is the study of expert publications and databases, examining international organizations and identification of ways to measure selected categories of healthcare factors. Identified indicators are then analyzed using in-depth interviews with experts in the field of healthcare. Regression analysis was performed for selected indicators, which is crucial in assessing the degree to which the indicator explains the standard of living. The last part based on established methodology evaluates current situation in healthcare in relation to the standard of living in the Czech republic.
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Úloha obalů při nákupu produktů na trhu s čajem
Balcárková, Aneta
The diploma thehis deals with the consumer behaviour with putting emphasis on packagage at tea market for young people at age 20-30 in Czech republic. In-depth interview and the eye tracking technology methods are used. Thesis aims to create a model of consumer behaviour. The results suggest recommendation at this market.
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Atraktivita layoutu časopisů ve vztahu k nákupnímu chováním
Lukasová, Martina
The diploma thesis defines how the graphical information of magazine front pages influences consumer's decision making. Subsequently, the thesis also deals with the suggestion of optimal layout of elements for magazines. Due to above mentioned, the research aims on consumers whose age is ranging from 19 up to 26 years and they study at Mendel University in Brno. Nowadays knowledge and approaches to this topic are covered in theoretical part. In terms of the subject of the thesis the qualitative research were performed. It was based on two tech-niques -- the first one is called eye tracker and latter is in-depth interviewing. In the thesis there are also described individual phases of research and data received. On the basis of obtained information there was done the analysis of general preferences, colour, typography, photos and pictures depicted at the front page. The summarization of research results can be found in the final part of the diploma thesis
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The harmonization of business and family life of women entrepreneurs
Špidlová, Barbora ; Lukeš, Martin (advisor) ; Pauknerová, Daniela (referee)
The aim of this bachelor thesis is to find the key factors, which help successful women entrepreneurs to combine well the family life with the working life. The theoretical part enlightens the theme of entrepreneurship, the assumption of success in entrepreneurship, but also how the situation of women is seen in today society, especially in the Czech Republic focusing on specifics of entrepreneurship of women. The practical part analyses answers of businesswomen, which are extracted from in-depth interviews and questionnaire surveys. Suggestions are made on grounds of these answers to help beginning businesswomen to achieve harmonization between the family life and the working life. Support from the partner and the family, ability of planning, selection of right workers, the moral of errors made by others and keeping busy their children rank among suggestions, which emerged from carried out principal survey. Furthermore it is suggested to find the time for themselves, their children and their partners.
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Effects evaluation of the chosen advertising campaign launched by Coca-Cola Česká republika s.r.o.
Pelc, Petr ; Koudelka, Jan (advisor) ; Bil, Stanislav (referee)
Water brand Bonaqua belongs among well established brands on the Czech beverage market. In July 2007 was launched campaign "možná ti ulehčí cestu", which was primarily designed to provide much better market performance. Although this campaign was very successful, today, after three years, it is obvious that a basic goal of this campaign was not fulfilled. This thesis deals with detailed characterization of the whole campaign and with following testing and effects evaluation by using of series in-depth interviews and one focus group. Due to large amount of the gathered data about campaign I was able to identify strong and weak elements of this campaign. If it was possible I designed improvement of the weak elements. These designs were tested again to verify their potential effects.
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Using of Marketing Tools in Chosen Retail Subject
KUBÁSKOVÁ, Tereza
An objective of my work is to analyse a marketing instruments state of retails in a chosen area. This has been done by interviewing and then it has been graphically elaborated. Next objective is to make a depth interview in a chosen retail about its history, market standing, marketing instruments usage and to elaborate an analysis of these facts and to propose an improvement recommendation.
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