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Entrepreneurship Purpose and Realization within the Domain of Czech Internet
Zimák, Radek ; Bruckner, Tomáš (advisor) ; Burkoň, Lukáš (referee)
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of the diploma work introduces author's own business concept and its business model. The description of specific methods of propagation realized in congruence with the noted business concept follows.
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Analýza architektury a implementačních aspektů výukového programu pro zdokonalování sociálních dovedností
Müller, Jindřich ; Svatoš, Oleg (advisor) ; Doležal, Josef (referee)
This diploma thesis is study of development of eductional application with game features. Theme of the aplication is developing of social skills. Introduction consists of determination of requirements on process of development and on application itself. The work follows with theoretical basis for particular aspects of developing and selling of application. From technical perspective the work contains detail informations about so called chatbot technologies, it's princips of functioning and evaluation of it's contemporary maturity level with regard to usability in my application. The work ends by concrete proposal of solutin of application based on theoretical findings.
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Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor) ; Kafka, Daniel (referee)
This thesis considers current status of recording industry divided into two parts -- music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
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Booking System
Jersák, Jan ; Khelerová, Vladimíra (advisor) ; Matějka, Jiří (referee)
Cílem studie je definovat možné směry dalšího vývoje nové aplikace pro potřeby cestovního ruchu, online rezervačního systému Booking System. Tohoto cíle je dosaženo jednak zkoumáním dosavadního vývoje aplikace a zásadních inovací, které přináší, a dále analýzou socioekonomického prostředí a konkurenčních služeb.
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