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National Repository of Grey Literature

598 records found  596 - 598  jump to record:

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	Právní a etické otázky regulace reklamy zaměřené na děti a mládež do 18 let Juřenová, Jana ; Zamazalová, Marcela (advisor) ; Boučková, Jana (referee) Cílem mé práce je ukázat, jak je reklama zaměřená na děti a mládež regulována, zda je tato regulace dostatečná či s jakými problémy se potýká. Ukážu, jak velký vliv má nebo nemá na tuto věkovou skupinu a jak děti ovlivňují spotřebitelský trh, tedy jak samy děti nakupují, popřípadě jak ovlivňují nákupní rozhodování svých rodičů. Detailed record
	Mládež v aktivistických konceptech krajní pravice Charvát, Lukáš ; Rataj, Jan (advisor) ; Danicz, Štefan (referee) První kapitola popisuje základní problémy dnešní mládeže jako jsou drogy, kriminalita či nezaměstnanost. Následují společenské příčiny jako vliv rodiny či její sociální situace a psychologické faktory jako pocit sounáležitosti, snaha identifikace a úloha symbolů. V druhé kapitole je věnována pozornost ideálu a hodnotám krajně pravicové mládeže a způsobu její aktivizace. V poslední kapitole je demonstrován přístup pěti ukázkových organizací. Na závěr jsou nastíněny možnosti řešení problému inklinace mládeže ke krajní pravici. Detailed record
	Analysis of culture enviroment in chosen country from the marketing viewpoint Svoboda, Jan ; Koudelka, Jan (advisor) ; Mottlová, Libuše (referee) Předmětem mé diplomové práce bylo shodnocení vývoje kulturní prostředí mezi nejmladší generací v Číně. Srovnání tradičních hodnot se změnami, které se odehrávají ve společnosti v současnosti a přibližují je tak podobě ve vyspělých státech. Důraz je kladen možnost oslovit mladou čínskou generaci pomocí médií, především televizního vysílání a internetu a ovlivnit tak jejich nákupní chování. Detailed record

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