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A SWOT analysis applied to the selected company
LETOVSKÁ, Pavla
The aim of this bachelor thesis was to assess the environment of selected company and then apply the SWOT analysis. A MONTZA company, construction enterpriser, was chosen for this work. This company was founded in 1992 with domicile in České Budějovice city in South Bohemia. A SWOT analysis is a strategy planning method for evaluation of Strengths, Weaknesses, Opportunities, and Threats influencing the company. However, other methods were used to recognize the company´s environment. The fundamental method for the environment analysis was the STEP analysis. This analysis identifies the social, technological, economic and political influence on the company. An Analysis of results in particular functional areas was used for recognition of the company´s internal environment. This method analyzes the area of production, finances, marketing, management level, human resources and finally the research and development. An Analysis of cliques, which allows identification of particular cliques affecting the company, was used too. These steps were used for definition of the factors for SWOT analysis. A strategy for the company´s governing was defined according to comparison of these factors. This strategy shows what steps the company should do in the future. The most appropriate strategy was the Confrontation strategy, which consists in employing the strong points of the company for averting the threats.
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Creation of small business in the field of services
Teremová, Martina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of this thesis is to outline the process of setting up a new small business. The theoretical part is focused on definition of basic concepts, analysis of the legal environment of business in the Slovak Republic and the specification of small and medium enterprises. Subsequently, it reveals the essential assumptions for success and defines the steps to be performed before starting the business. The practical part consists of three circles - a brief introduction of own business idea, analysis of the external business environment and practical establishment of the company.
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Strategic Analysis of an Enterprise
Dudincová, Jana ; Kovář, František (advisor) ; Tučková, Zuzana (referee)
In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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The choice of strategy for small and medium-sized enterprises
POSPÍŠIL, Tomáš
The subject of my bachelor dissertation is made a strategy analysis of a selected company and to suggest changes that happened strategy more effectively. This thesis consists of a theoretical and a practical part. The teoretical part deals whit the definitions of the terms strategy and strategic analysis. It characterises the metods analysis of the micro environment, analysis of the macro environment and analysis of the company´s internal environment. The practical part refers to the informations from the teoretical part. The practical part contains description strategic analysis of a selected company. The ending part of this dissertation is SWOT analysis and proposes changes and new strategy for a company.
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