|
|
The analysis of price trends in various segments of the real estate market in the years 2005 - 2010
MACHARTOVÁ, Jana
The aim of the diploma thesis is to process the development in the average market prices of real estate in other segments of the real estate market and to assess whether and how the development of the prices of various types of real estate differs between years 2005 and 2010. The literature research focuses primarily on the explanation of the basic concepts, the analysis of the market and the segment of the real estate market. The real estate valuation methodology and the factors affecting the price of real estate. Before proceeding, I determined a methodological order consisting of an identification of the individual characteristics of the selected areas, a market analysis in the selected segment, a methodology of obtaining prices within a specified period and the ways of evaluation of the data obtained. The research is based on my personal experience in the field of the real estate market. This experience allowed me to track the movement of the real estate prices in the different segments of the real estate market. I focused on the situation of cities Prachatice, Vimperk and Strakonice. In conclusion, I tried to identify the factors that affected the real estate prices from the long term point of view, with an emphasis on the impact of the economic crisis.
|
|
|
Analysis of the fish market in the Czech Republic in the years 2001 - 2010
MATOUŠKOVÁ, Magda
The aim of this thesis is to document the dynamics of market fish production in the Czech Republic from 2001 to 2010. The theoretical part deals with the historical roots of commercial fishing, ways of production of market fish, their species composition, the composition of fish meat and fish consumption. There are also analyzed the factors influencing fish production, fish processing, export and import. All data has been compiled in tables and graphs. There have been described production trends of different kinds of fish, the ways of use of the various fish species in the market, and has been analyzed import of fish and fish products to the Czech Republic.
|
|
|
Analysis of market information systems for internet service providers
Šubr, Zdeněk ; Pavlíček, Luboš (advisor) ; Bruckner, Tomáš (referee)
This thesis deals with specialized information systems for internet service providers. The aim of thesis is to compare specific information system of company Dupeto s.r.o. with an-other external systems. The first part of the thesis deals with the theoretical foundations, which is followed by the analysis of a market of this systems. After making choice of which systems are the propriet ones, the thesis gives a detailed description of these sys-tems. In conclusion there is a recommendation for Dupeto s.r.o. which system is the best for this company. This recommendation was achieved by the means of a multi-criteria de-cision making. This thesis is so helpful mainly for this company but it is helpful for other internet service providers too because it contains the analysis of the systems from various point of views.
|
|
|
Investor´s psychology on Foreign Exchange market
Obergruber, Petr ; Hubinková, Zuzana (advisor) ; Kočí, Ondřej (referee)
The topic of work "Investor's psychology on Foreign Exchange market" is to explain basic assumption for business on the Foreign Exchange markets and also methods how to profit on them. Work focus on soft factors, which are important in investor's decisions making process. These factors are typical for human's decisions, which are not always optimal from statistical and logical side, and may cause mistakes and investor's lost. The most important economic theories of client's behavior are used for conclusions. The major part of work foces on client as individual, describes his motivation, expectation, trade joining and risk adaptation. Theoretical data are participants of the research, which is based in two decision's making games. Conclutions are created from results of games and their comparison.
|
|
|
Analysis and design of data services for customers on the basis of available data sources in the enterprise. (Vodafone company)
Brdjar, Jaroslav ; Pour, Jan (advisor) ; Machander, Aleš Machander (referee)
This thesis is concerned with analysis of the mobile operators in the Czech Republic. Introduction part of thesis is devoted to the explanation of the key indicators which are used by mobile operators to analyze the rate of customer churn, or average revenue per user, or the customer value. Very importat is also a comparison of price consumption baskets in the Czech Republic with the other countries. The situation has changed dramatically offering unlimited tariffs in the already fully saturated market. In the practical part of this thesis I have focused on a detailed analysis of customers data in Vodafone company a I have reviewed the current offer of affordable tariffs and data services. I tried to implement new tariffs based on a real information of all customers - individuals over a period of 3 months. The aim of the thesis is to propose tariffs and services for customers, which would maintain the current customer base or which would increase the base slightly.
|
|
|
Marketing strategy for launch of new model Dacia Sandero on czech market
Kvapil, Ondřej ; Vávra, Oldřich (advisor) ; Jordák, Zbyšek (referee)
This thesis represents marketing plan and strategy formulation for launch of new model Dacia Sandero on czech market. Logical structure of this thesis is split into three parts. First part is focused on definition of used terms and metodology used in analytic part of the thesis. Following part is describing Dacia brand and Renault Czech republic to get all relevant information, which influences the brand it self. Last part starts with market analysis in european market context followed by portfolio analysis. Next part is focused on market and segment forecast and marketing mix specification. Last chapter is comparing the strategy from the thesis with real used strategy.
|
|
|
Expansion of Czech Companies to Brazil on the Example of mmcité a.s.
Stoszek, Václav ; Zamykalová, Miroslava (advisor) ; Vrtiška, Tomáš (referee)
The Master thesis "Expansion of Czech Companies to Brazil on the Example of mmcité a.s." describes positive and negative aspects of entering Brazilian market on an example of a concrete Czech company. The first chapter presents activities and products of mmcité a.s. Chapter 2 contains detailed PESTL analysis complemented by a part about business etiquette, Brazilian market with street furniture is described in the third chapter. On the basis of these three chapters, there follows a decision on an optimal form of mmcité's entry to the biggest Latin-American market and, in the fifth chapter, the author proposes an attitude to the single parts of its marketing mix. The sixth chapter is written as a guide for Czech companies which consider expansion to Brazil. Except from a system for deciding on the form of entry, it also presents an approximate figure of costs of each form. The author drew inspiration from professional books, guides for export to Brazil, Internet and, also, own experience gained during studies in Sao Paulo.
|
|
|
Factors influenced prices of flats
KELLEROVÁ, Petra
The aim of this bachelors thesis is to evaluate factors which influence the customary price and the administrative price by the market analysis. The literature search includes basic terms and methodology of flat prices evaluation. I have focused on a market analysis in segment. I compared factors in the announcement with factors which influence the customary price. The most important factors are locality, size and disposition, ownership, quality and the equipment of the flat, quality and construction materials of house.
|
|
|
Analysis of variance of flat prices in Czech Budejovice
JAROŠ, Milan
The topic of this thesis is to analyze the bid price of apartments in Czech Budejovice and create price map. Literature search here to get familiar with the basic concepts, laws, regulations and valuation methods used in this work. Custom work is focused on introducing solved territories, broken it into separate parts, and for the sites pointing out the factors affecting its price.
|
|
|
Analysis of the czech market with men´s grooming
Kašparová, Barbora ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
Goal of this master's thesis is to analyse offer and consumer behaviour on men's grooming market in Czech republic with primary focus on the men's skin care subcategory. Considering the analysis of consumer behaviour the main aim is to discover main motivations linked with usage and refusal of men's skin care products and verification of defined hypothesis. First part of this thesis contains explanation of theoretical terms, history of men's grooming, characterization of global and european men's grooming market. Second part of the thesis focuses on men's grooming market in Czech republic. First, general characteristic of the market is provided and then the offer on the czech market with men's skin care is analysed. In the final part consumer behaviour is examined. For this cause secondary and primary sources were used including the MML-TGI database and questionnaire.
|
guest ::
