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Eysenck's typology of personality of computer games players
Vaculík, Martin
This study is focused on personality traits of computer games players. The Eysenck's personality questionnaire (EPQ) was used. Differences in psychoticism and extraversion between players and non-players were found. Adolescents who play computer gamees were significantly more extravert and got lower score on psychoticism scale than non-players. Results indicate that heavy use of computer games is associated with higher score on psychoticism, neuroticism, crime and addiction scale.
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Integrating and Integrated Self
Macek, Petr
A paper presents possibilities of self in regard to process of integration. The integrated self means a consistent and relatively stable set of self-pictures and self-evaluations. Integrating function of self is related to the concept of identity. An importance of the identity is discussed in the context of post-modern concept of world and life.
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Celebrity participation in advertising
Vopasek, Tomáš ; Koudelka, Jan (advisor) ; Bursíková, Marcela (referee)
Práce analyzuje rozdíly v postojích a vnímání reklamy se známou osobností lidmi s vyšším zájmem o svět známých osobností a bulvár. Dále se zabývá vhodností a účinností zapojení známých osobností v reklamě. Dále obsahuje porovnání zapojení celebrit v reklamě formou doporučení (testimonialu) vs. hraní role. V práci je rovněž uvedeno srovnání 18 známých osobností popuární kultury pomocí metody BAV.
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