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Pricing and price strategies on the example of real business project
Eichlerová, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The thesis aims to define processes and strategies in pricing as the one of the marketing mix tools, to appraise the customer segmentation as inseparable tool for finding profitable price and to prove its meaning and applicability at the real business project. First chapter is dealing with the definition of price and micro-economical perspective on price and price determination. It observes, what influences the price and price perception. It represents the price as a component of marketing tools and is pointing out at overlooking of this tool at several studies. The second chapter is focusing on pricing itself, explaining its principles, pillars and models with sub-chapter focused on pricing of internet services, regarding to the practical section of the thesis. The basis of effective pricing is segmenting customers and observing their needs and hopes. That is the reason for assessing the segmentation, its types and processes in the last, third chapter. Practical section of the thesis guides the reader through real business project with innovative business goal to create an internet space with real properties. The thesis should prove the advisability and importance of pricing and the proper price communication.
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Analysis of Decision-Making Processes in the Company
Jandová, Kateřina ; Černý, Jan (advisor) ; Tomášek, Lukáš (referee)
The bachelor thesis deals with decision-making processes in a given company. The concrete decision-making process is the product pricing. The theoretical part of this thesis describes theoretical characterization of this problem, its structure, methods of solutions and factors that operate in whole process of product pricing. A part of theoretical part is also product mix that makes the basis for that decision-making process. In analytical part is description of product portfolio of selected company. These is also chosen several concrete products that show the chosen methods of product pricing used in this company. Tha part of the thesis are author's comments on this issue.
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Use of Information Technology and Internet in Tourism Management
Cífka, Michael ; Bartošová, Jitka (advisor) ; Michlová, Pavla (referee)
This master thesis deals with information systems used by tourism. Its aim was to map the accommodation reservation systems, describe their characteristics from the prospective of both accomodation providers and their clients and describe the associated business processes. Existing reservation systems on the accommodation market were evaluated according to preselected criteria. A perfect the reservation system was proposed based on the investigation of the characteristics and criteria compliance.
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Analysis of the perception of incomplete prices of travel packages in the Czech Republic
Valová, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis deals with problems of price quoting of travel packages in the Czech Republic. It refers to the process of packaging in the theoretical part, as well to various ways of pricing together with calculation illustration and catalogues price strategy. Furthermore, it shows the difference between a company's and a customer's price perception and informs about the psychological price effect on the final consumer. The important part of this thesis represents the analysis of the current situation of the price quoting of travel packages in the Czech Republic in comparison with the situation abroad. Chapters are oriented to the analysis of the legislation in the field of packaging and price quoting of travel packages, of the praxis of Czech and foreign travel agencies and of taking action of interested institutions to solve this problem. The whole thesis is supplemented with a detailed analysis of the data extracted from the questionnaire.
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