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Advertising in the era of globalized world
Wagnerová, Adéla ; Postler, Milan (advisor) ; Jiráková, Drahomíra (referee)
This bachelor thesis focuses on the analysis of local principals of McDonald's corporation and its promotion strategy. In the context of growing influence of the globalization, the economic areas are connected and the globalization also affects the culture. Local cultures are closer to each other and one global culture is being created. For every action there is a reaction, therefore also for the globalization there is its reaction -- a focus on local culture and a preference for local principal before the unification. In the first chapter, the basic terms are defined, such as marketing and commerce communications and advertising. In the thesis, the areas of influence of the globalization are analyzed, especially the changes in advertising in the global environment. Also the advertising strategy of McDonald's is analyzed through a survey. A new locally customized product is suggested in the conclusion of the thesis and more suggestions are made concerning the advertising of McDonald's Czech Republic.
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Chemical Industry in the Czech Republic
Gmitrová, Zuzana ; Damborský, Milan (advisor) ; Tomešová, Jana (referee)
The thesis deals with the analysis of spatial distinction of the chemical industry in the Czech Republic. The main aim of the thesis is to evaluate the disposition of chemical production in the Czech Republic and using the tools of spatial analysis, mainly location quotients and the Lorenz curve, to identify areas with the highest concentration of the chemical production. Further to identify areas with the greatest potential for the localization and development of the chemical production. The theoretical part of the thesis describes the economic aspects of the localization of the industry and defines the chemical industry itself in a broader context. The practical part deals with the position of the chemical industry in the Czech Republic and focuses on the territory analysis which identifies the regions with the highest concentration of the chemical industry in the Czech Republic
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Globalization - sociological reflection. Conception of globalization by Anthony Giddens, Zygmunt Bauman and Ulrich Beck.
BIELKOVÁ, Veronika
The diploma thesis called ?Globalization ? sociological reflection. Conception of globalization by Anthony Giddens, Zygmunt Bauman and Ulrich Beck? reflects the question, how sociological thinking deals with the phenomenon of globalization. In the introduction part of the Thesis is a basic outline of sociological perspective on globalization issues and this historical roots. The main part is devoted to comparing the concept of globalization of the three major sociological theorists, Anthony Giddens, Zygmunt Bauman and Ulrich Beck, which includes a detailed analysis of the works related to the theme of globalization. The relevant sections of the Thesis pays attention to the key topics that are discussed in the context of globalization in the field of contemporary social theory (globalization, localization and glocalization, denacionalization, the convergence of global culture, etc.). This Thesis is based on the key works of these authors, their reaction in the scientific community and my own critical analysis.
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Regional spatial analysis of automotive industry in the Czech Republic
Rajtr, Vojtěch ; Damborský, Milan (advisor) ; Říhová, Gabriela (referee)
The present bachelor work deals with localization of automotive industry in the Czech Republic. The main goal is to identify regions with intense concentration of automotive industry. The work is focused on historical development of theory of location and evaluation of industrial location factors. The practical part of the work contains calculation of location quotients, location curve, elaboration of cartograms, and analysis of region with the highest concentration of automotive industry on analytic, cartographic and statistic basis and identification of significant location factors of automotive industry in the Czech Republic.
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Evaluation of mutual relations of firms and region - a case study of Preciosa and Jablonex
Pušová, Tereza ; Damborský, Milan (advisor) ; Krejčová, Nikola (referee)
The aim of this bachelor thesis is to establish positive and negative aspects of localization of chosen companies in given region say in two ways -- in relationship in which company influences the region and in relationship in which region influences the company. One part of the thesis contains detailed characteristics of the companies Preciosa and Jablonex, both settled in the Liberec district. There is also described history of the industry of (costume) jewellery and of glass industry in which both companies are engaged. In all of that from the economical, social and environmental point of view. This bachelor thesis also represents progressive approach of the regional science also knows as "territorial impact assessment".
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Localization of enterprise activities
Damborský, Milan ; Wokoun, René (advisor) ; Macháček, Jaroslav (referee) ; Kern, Jiří (referee)
The first location theories are based on assumptions of perfect competition (J. H. von Thünen, A. Weber). These theories build fundaments for other classic and modern theories of location decision-making process. Modification of perfect competition based on location theories was realized by implementation of assumptions of imperfect competition (H. Hotelling, A. Lösch). The key point of the location service sector theory is the central places theory (W. Christaller). The influence of French background is important in the pole development theory (F. Perroux, G. Myrdal) which is giving the base for interpretation of spatial dimension of modern cluster theory (M. Porter, J. R. Baldwin). The behavioral theory's authors deconstructed the assumptions of rational behaviour of consumers and firms (J. K. Galbraith, J. R. Commons). The following theories explain location decision making processes of international corporations (A. Markusen, R. Vernon, P. Krugman). Tested location factors are based on this theoretical background. The methods used for testing are empirical research, econometric modeling, regional analysis and case studies. Tested location factors are divided into three groups: (1) important for majority of firms irrespective of sector or size characterization; none of mentioned factors, (2) factors important for some sector of size category; tangible costs, nearness of market, complementary services, regional economic growth, personal interests (3) factors insignificant over the sector and size character; nearness of competitors, nearness of suppliers, possibility to gain especial market position, possibility of cooperation with competitors, following of successful competitors, personal managerial interests. Research results are applied to current situation of post-industrial economy of the Czech Republic.
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Factors of localization of brewing industry
Kadeřávková, Marcela ; Damborský, Milan (advisor) ; Krejčová, Nikola (referee)
This thesis is focused on definition of basic factors of localization of brewing industry in Czech Republic. Traditionally, beer is the part of Czech culture. The aim of this thesis is to identify main factors of localization, to analyze them and to evaluate their influence on spatial distribution of brewing industry in Czech Republic. Thesis is divided into four parts. The first part is focused on summary of basic theoretical knowledge of localization. The second part summarizes important facts about beer including history, production process and basic statistics of food and beverage and brewing industry. The third part analyzes spatial distribution of brewing industry in Czech Republic. The fourth part is focused on analysis and evaluation of the importance of factors of localization. In the end of thesis are summarized the results.
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Evaluation of companies and region relationships – case study Dioss Nýřany a.s., MD Elmont s.r.o., Lasselsberger s.r.o.
Vesecká, Veronika ; Damborský, Milan (advisor) ; Říhová, Gabriela (referee)
The target of this dissertation is the determinativ of positives and negative sof chosen companies in the specified region, and namely in two wals -- in relation to the company impal into the region and in relation to the region impact into the company. The pracitcal part of this work is focused on companies Dioss Nýřany, a.s., MD Elmont, s.r.o. and Lasselsberger, s.r.o. Possible positives and negatives are in this work determined across the sectors and region types. They are structured into the groups of "economic", "social" and "environmental" aspects. The work contains the komplete characteristics of chosen companies and as an integral part of this work there i salso the komplete characteristics of chosen region.
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