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The neuropsychological correlates of emotions
TESAŘ, Michael
The presented thesis deals with localization of emotions and its processing according to visual emotional stimuli from IAPS. It uses EEG analysis and non-parametric statistics Kruskal-Wallis ANOVA, Wilcoxon's t-test. Results confirm hemispherical asymmetry theories and it was found a new localization of the neutral emotion in the left frontal alpha EEG asymmetry, which is not clearly described by other authors. Processing of emotions shows that complex affective reaction of positive and negative emotions is not significantly resolved; reversely the biggest resolving is the first processing time exposition automatic affective reaction. Acquisitions of the thesis are providing crucial theoretical knowledge for further EEG and emotion research, describing localization of the neutral emotions in the frontal cortex and processing of emotions in affective reaction to visual stimulation.
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Comparison of the investment environment in The Czech Republic, Slovakia, Hungary and Poland
Petkova, Polina ; Damborský, Milan (advisor) ; Hornychová, Taťána (referee)
This thesis focuses on the topic of foreign direct investments in the Visegrád Group, members of which are the Czech and Slovak Republics, Hungary and Poland. These four countries are involved in strong competition in attracting FDI. The main purpose of this thesis is to review the investment attractiveness of these countries and provide an overview about the available investment incentives. Therefore, the first part of the paper defines the term of "foreign direct investment"including its types. Subsequently the author provides an overview about the most relevant FDI theories and the factors which determine FDI localization. The second part of the thesis analyses the investment environment of each country, for the purpose of which the following factors were taken in consideration: macroeconomic stability, investment incentives available to potential investors, labor market, transportation infrastructure and tax system. Finally, the last part concludes all finding and revises the relevancy of the theories. The methodology of this thesis is based on the traditionally used methods of economic analysis and in particular the methodology of comparison. Expert technique was used in the form of discussions and consultations with investors and investment consultants focusing on FDI in the region.
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The analysis of location factors for medium and large companies in the Vysocina Region
Nechvátal, Ondřej ; Krejčová, Nikola (advisor) ; Tomešová, Jana (referee)
The work deals with the analysis of location factors for medium and large companies in the Vysocina Region. The main objective is to identify and categorize the location factors of medium and large companies in the Vysocina Region. A sub-goal is to identify and categorize the factors, which from the standpoint of the companies examined are missing in the region. In the theoretical part of the development of localization theory and location factors are defined and classified. Also includes a brief socio-economic characteristics of the Vysocina Region. The practical part is focused especially on the analysis of survey results. The data source was a survey conducted among companies which are based in the Vysocina Region, according to their total number of employees (50 and over). At the coclusion of the work are identified and tested new-found (tradition of manufacturing) location factors, which are then categorized into three groups. 1) Generally significant factors. 2) Factors relevant only for certain size categories or sector companies. 3) Minor factors. Factors, which from the standpoint of the companies examined are missing in the Vysocina Region, are also similarly categorized into three groups.
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Advertising in the era of globalized world
Wagnerová, Adéla ; Postler, Milan (advisor) ; Jiráková, Drahomíra (referee)
This bachelor thesis focuses on the analysis of local principals of McDonald's corporation and its promotion strategy. In the context of growing influence of the globalization, the economic areas are connected and the globalization also affects the culture. Local cultures are closer to each other and one global culture is being created. For every action there is a reaction, therefore also for the globalization there is its reaction -- a focus on local culture and a preference for local principal before the unification. In the first chapter, the basic terms are defined, such as marketing and commerce communications and advertising. In the thesis, the areas of influence of the globalization are analyzed, especially the changes in advertising in the global environment. Also the advertising strategy of McDonald's is analyzed through a survey. A new locally customized product is suggested in the conclusion of the thesis and more suggestions are made concerning the advertising of McDonald's Czech Republic.
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