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Návrh vhodných stratégií pre podnik
Stehelová, Andrea
Stehelová, A. The bachelor thesis deals with strategy suggestions for company Tangram SW, s.r.o. The work is divided into two parts. The theoretical part, which was elaborated on the basis of literature, defines concepts that were subsequently used practically in the second part of the bachelor thesis. An analysis of the external and internal environment was carried out to evaluate an appropriate strategy. To assess external factors, PESTE analysis and Porter's model of the five forces were used. The internal factors were evaluated using the Porter Value Chain and financial analysis. The results of the analysis are the identification of opportunities and threats from the external environment and weaknesses and strengths of the internal environment. Using the SWOT analysis, suitable resulting strategies were developed.
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Návrh vhodných stratégií pre podnik
Kántorová, Marcela
The goal of a bachelor thesis is to propose adequate strategies for company FIT&HARMONY,s.r.o. Bachelor thesis is divided into two parts. Theoretical part offers a theoretical base from management, which is being applied in practical part to a particular company. Practical part consists of an external and internal analysis of the company by which we are supposed to conclude the opportunities and threats that the company faces and also the strengths and weaknesses of the company. To analyze the external environment is being used PESTE analysis and the Porter´s five forces model. Internal environment of a company is being analyzed by the Porter´s value chain. Results of the particular analytic tools are being concluded into a SWOT analysis, which is the main input to propose an adequate strategy to improve a position of a particular company on the market.
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Návrh strategických alternativ pro rodinné vinařství
Janovská, Silvie
Janovská, S., Draft of strategic alternatives for family viticulture. Bachelor thesis. Brno: Mendel University, 2017. The aim of the thesis is to propose strategic alternatives for further development of a small family business on the basis of an analysis of the external and internal environment. Of all the strategies proposed, those that are considered the most appropriate are chosen. The theoretical part consists of specialized literature dealing with the given issue. The results of the chapter deal with the analysis of the external and internal environment. Opportunities, threats, strengths and weaknesses of the business are identified. In conclusion, the SWOT matrix proposes strategic alternatives from which the most suitable are chosen.
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Minipivovary - odvětví pivovarnictví v ČR
Hájková, Martina
Hájková, M., Microbreweries: the brewing industry in the Czech Republic. Diploma thesis. Brno: Mendel University, 2017. This master´s thesis deals with an analysis of the brewing industry focusing on microbreweries in the Czech Republic. The main of this thesis is formulation of strategies and recommendations for enterprises considering enter the microbreweries industry and also for microbreweries already operating in the brewing industry. For analysisng of the macro-environment and the mirco-environment was applies the PESTE analysis, analysis of the business environment and Porter´s five forces analysis. Subsequently, there have been defined opportunities and threats patterned on analysis of the external environment. The result of the thesis are the formulation of optimal strategies and recommendations for enterprises considering enter the microbreweries industry and for microbreweries already operating in the brewing industry. Recommended strategies are for example the acquisition of technological equipment, the technical assistance, the beer specials, the original beer packaging, the promotional items, the extensions for cider production and others.
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Atraktivita odvětví finančního poradenství v ČR
Habáňová, Markéta
HABÁŇOVÁ, M. Attractiveness of the branch of financial advice in Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2017. This diploma thesis is focusing on the attractiveness of the branch of financial advice in Czech Republic. The main aim of this thesis is to evaluate the attractiveness of the branch of the financial advice in Czech Republic and to develop a strategy for enterprises considering enter the branch of financial advice. Fulfil the main aim is practised by PESTE analysis and Porters five forces analysis. The results of these methods define attractiveness of the branch. The branch of financial advice in Czech Republic is rather attractive according to results of this thesis.
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Recommendations for the future development of Vinný sklípek - galerie, s.r.o.
Burian, Jan
Burian, J., Recommendations for the Future Development of Vinný sklípek-galerie, s.r.o. Bachelor thesis. Brno, 2017. This bachelor thesis is focused on recommendations for the future development of Vinný sklípek-galerie, s.r.o. The first part of this thesis focuses on theory of strategic management and the processes of strategic management. Furthermore, companys objectives and analysis of the external and internal environment in relation to the specifics of the wine industry. In the practical part compares wineries and gives information about the company. Everything is evaluated using SWOT analysis and conclusion are reviewed current situation and made recommendations for improvement
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Řízení rizik ve vybraném podniku
Kubík, Nikolaj
Primary aim of this diploma thesis was to create proposals for the risk management in chosen accommodation facilities. Based on tools, that have been commonly used for analysis of external and internal environment, identification of the risks was made. After that, the value was assigned to each of the identified risks and based on the results, concrete proposals were created. At the end, these proposals were generalized for the hotel industry.
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Návrh strategie dřevo-stavebního podniku KONAMARA SET, s. r. o.
Skokanová, Jana
SKOKANOVÁ, J. Proposal a strategy for the development of a wooden-building company KONAMARA SET, s. r. o. Bachelor thesis. Brno: Mendel university in Brno, 2018. The aim of this bachelor thesis is to suggest recommendations and strategies for the wooden-building company KONAMARA SET, s. r. o. through detailed analysis of external and internal environment. The purpose of these strategies and recommendations is to strength-en market position – to increase competitiveness and to develop the business itself. The thesis is divided into two parts, namely theory and results. The first part ex-plains the most important theoretical components of the topic. The results section then focuses on the relevant analyses, from which suggestion and selection of suitable recom-mendations and strategies comes out. Those are then economically evaluated.
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Návrh strategie pro rodinné vinařství
Říhová, Kristýna
The aim of the thesis is through the analysis of the external and internal environment drafted strategies and specific recommendations for improvement competitiveness of family viniculture. Literary research is composed of technical literature which is dealing with the topic. In empirical part using STEPE analysis, Porter’s model of the competitive and Principle of the potential for success are founded opportunities, threats, strength and weaknesses. By the SWOT matrix are proposed strategies for increasing competitiveness.
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Obchodní strategie pro rodinné květinářství
Maschke, Robert
Goal of the bachelor’s thesis is to create business strategy, which would serve to improve situation of family florist shop in Bučovice. The thesis consists of theoretical, analytical and proposal part. Theoretical part explains terms, which are connected to strategic management. Analytical part describes environment of florist shop and influences that affect it. There are also revealed motives of stakehold-ers. The strategy is in harmony with these motives, so it will be easier to imple-ment strategy. Proposal part is based on analytical part and consists of strategies, which will help to succeed in competition and in ideal state to help with long-term running on market. In conclusion results are discussed and moves to implement strategy are recommended.
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