|
|
Use of Social Media in Marketing Communication of Selected Company
Medková, Kateřina ; Dofková,, Jekaterina (referee) ; Chlebovský, Vít (advisor)
The diploma thesis describes the issue of using social networks of a selected com-pany in marketing communication. The aim of the thesis is to analyze the current situation in the company and to suggest a new solution, the marketing tools, which the company can use in the future. The first part summarizes the issues of marke-ting communication, marketing and communication mix and social networks. The analytical part includes analysis of the internal and external environment, analysis of the competitive position of the company, as well as SWOT analysis. The final proposal then explores the communication channels currently in use and shows new possibilities for using communication channels along with the expected costs.
|
|
| |
|
|
Fashion brand
Slanař, Karel ; Klouzková,, Alice (referee) ; Macháček, Mikuláš (advisor)
The aim of the diploma thesis was to create my own fashion brand and to come up with idea for starting my business. The work of graphic designer consists of collaboration with client which mostly leads to some kind of compromise. My aim was to create whole final product. I took this project as challenge to try something new and recieve professional feedback on my work. The reason why i chose fashion design is because i am interested in fashion for a long time.
|
|
| |
|
|
Visualization and interpretation of data in social networks
Jirák, Jakub ; Burget, Radim (referee) ; Atassi, Hicham (advisor)
Bachelors thesis examines the acquisition and interpretation of data from social network Facebook. In this thesis is used Qt development environment used Qt version 5.4.1 in combination with javascript. This software application is designed for operating system Windows. In the created application is used javascript in combination with QML. Javascript caters to visualize contacts and relations between them, while QML cares about the structure of the program itself.
|
|
|
Information Privacy and Open-source Intelligence
Kubíčková, Dita ; Loutocký, Pavel (referee) ; Míšek, Jakub (advisor)
The bachelor thesis deals with the issue of privacy and information privacy on the Internet. The theoretical part of the thesis describes main typologies and concludes the value of information privacy and why is it important to protect it. It presents technical tools and legal regulations used for protection. It also deals with an issue of OSINT and presents some techniques and tools for person‘s information gathering. In practical part of the thesis, there is described the development and functions provided by the application for automated information gathering from social networks.
|
|
|
Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
|
|
| |
|
| |
|
| |
guest ::
