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Marketing planning of regional gallery for fine arts
Bělotová, Jana ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The master thesis, "Marketing planning of regional gallery for fine arts," consists of two major segments; theoretical and practical. The first includes theoretical bases concerning marketing plans and most importantly, Arts marketing. The regional gallery of fine arts in Zlin can be given a practical definition with special focus on; characteristics, buildings, visitors, competi-tion, current marketing activities etc. The main attribute of this thesis and the initial goal con-sists of proposed communication solutions linked to the plan of exhibitions for the year 2012. Recommended communication regards the nature of exhibitions and using the suitable com-munication channel that finds the target group. The original proposal concerning the lower financial inputs while using targeted communication was proved. The effectiveness of rec-ommended solutions expressed by a higher number of visitors could be proved only after full application of proposed solutions.
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Communication strategy of Castle Berchtold.
Blahová, Eliška ; Postler, Milan (advisor) ; Štrajtová, Bohdana (referee)
Thesis topic: "Communication strategies of the Castle Berchtold" mainly deals with the analyses of current situation and proposals for improvements in the future. Thesis in the theoretical part deals with reasoning about the meaning and history of marketing and communications strategy in today's trade. Extensive part of the theory handle in detail with the analysis of the communication plan and strategy. The practical part presents the thesis the castle Berchtold itself-- geographic location, history, present and vision for the future. Assess the current state and their activities. The greatest emphasis is placed of course, on the last part the communication plan for 2011. In this field I use knowledge that I gained during studying at the University of Economics in recent years, but especially during the last semester, when I attended a minor specialisation Commercial communication. This section can also serve as a basis for the actual communication with clients from different types of services. The conclusion of the thesis examines whether the aim, as set out in the introduction, was satisfied or not.
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Communication strategy of Palace Flora
Caletková, Miroslava ; Postler, Milan (advisor) ; Pospíšil, Lukáš (referee)
This work is devided into to main parts. A theoretic one and a practical one. In the first one we can find concepts like: Marketing, Marketing mix, Communication strategy, Communication mix and others. And in the second one threre is analyze of current communication strategy and a proposal of the communication plan of Palace Flora for the year 2008. I was cooperating on this work with the director of marketing department of Palace Flora, Sarka Buskova.
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