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Potravinové zásoby českých domácností
Medová, Daniela
Medová, D. Food stocks of Czech households. Diploma thesis. Brno: Mendel Univer-sity in Brno, 2023. The diploma thesis deals with the characteristics of consumer behaviour re-lated to purchases of food for storage in Czech households. The thesis identifies the food that Czech households buy for storage, where consumers store it, their motivation to stockpile food and factors that influence the size of food stocks. In addition, the amount of consumption and expenses of Czech households for food, the amount of food waste and the most common reasons for throwing away food are listed here too. The characteristic was created using processed primary and secondary data. Primary data were collected through a questionnaire survey (n = 319) and structured interviews (n = 20). Based on the results of this research, recommendations are proposed for traders and consumers that will lead to a re-duction in food waste.
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Identifikace faktorů ovlivňujících spotřebitele při nákupu potravin pod privátní značkou
Hrdlička, Aleš
The thesis deals with the factors that influence consumers when they buy food under a private label. The retail market and private label market is analyzed. The thesis is also devoted to the power of influence of ecological aspects on con-sumers. The ecology affects approximately 50% of consumers. The relationship between socioeconomic characteristics and the volume of purchased food under the private label was demonstrated for the age interval, predominant economic activity and education. A partial goal of the work is also using cluster analysis to segment consumers into similar groups and determining the factors that influence these groups the most. According to that there were created 3 groups of consumers: the ordinary consumers, the environmentalists and the designers.The biggest influence on consumers is the price, the quality, own experience, the availability of the store and domestic origin of the goods. The goal of the work was also suggesting appropriate recommendations for private label food sellers.
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Návrh nové marketingové strategie pro odvětví české autorské tvorby
Bocek, Anna
The diploma thesis deals with the topic of Czech authorial creation of fashion and fashion accessories. The goal of the thesis is to propose possible marketing recommendations for Czech creators. The data needed to analyse consumer be-havior and the situation on the Czech authorial creation´s market were collected by using questionnaire surveys. The first – aimed at consumers (n=134), the sec-ond – aimed at creators (n=12). The obtained data were subjected to appropriate statistical tests, which carried out with the help of the statistical software Statisti-ca. Based on the analysis, appropriate recommendations were proposed. This mainly concerned the creator´s activity on social sites, which were found to be the most essential in the promotion of the creator and his products.
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Marketingová a komunikační strategie Cyklo Čermák
Čermák, Marek
The aim of this bachelor thesis is to create a marketing and communication strategy of the business entity Cyklo Čermák for the second half of 2023. The creation of plans exactly corresponds to the specific situation of the subject. It is based on an analysis of the current situation of the subject. It complements the current data with expected trends. The research part of the thesis is based on a questionnaire survey focused on consumer behavior. The bachelor thesis is divided into a theo-retical part, methodology and a practical part. The theoretical part consists of lit-erature research, the methodology describes the methods used and the practical part deals with the specific situation of the business entity. At the end of the bach-elor thesis, there are tips for improving the current situation.
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Vnímání privátních značek spotřebiteli
Žemličková, Iveta
Žemličková, I. Consumer perception of private labels. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis discusses how private labels are perceived by consumers. It focuses on consumer behavior in the private label food market, more specifically it examines the factors that motivate customers to buy. In the thesis, the reader will get acquainted with the basic terms and a summary of what has been researched on this problem so far. Subsequently, the consumer's view of private labels is investigated using a questionnaire survey. The results show that there is a change in their perception, as private labels are considered to be of higher quality than before. Consumers are also relatively aware of the presence of private brands in the store, which are associated with a low price. The results serve to determine recommendations for retailers to increase awareness of private labels.
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Dopad udržitelné produkce potravin na chování spotřebitele
Yerengaliyeva, Guldana
This thesis examines the impact of sustainable food production on consumer behaviour. In order to achieve the aim of the thesis, an analysis of organic farming in the EU and the Czech Republic, an analysis of the organic food market in the Czech Republic and an assessment of the willingness to pay a higher price for or-ganic food were carried out. A questionnaire survey was also conducted among consumers to determine their opinion on organic products and their purchasing behaviour towards these products. As a result of the thesis, it was determined which factors influence consumers' purchasing behaviour towards organic products and which factors are barriers to the purchase of organic products. Recommendations for consumers and producers involved in the production and sale of organic food were also formulated.
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Tak co si necháme přivézt k jídlu?
Němcová, Martina
This diploma thesis deals with consumer behaviour in the food delivery mar-ket. The aim of this thesis is to propose recommendations for restaurant operators enabling food delivery and other entities operating on the market. These recom-mendations will lead to a competitive advantage of operators and also to increase the satisfaction of customers who order food online. A sub-objective of the thesis is to identify factors influencing consumer behaviour when ordering food online. The research focuses on the residents of the South Moravian Region aged 18-53 years. In order to achieve the stated objectives, the analysis of secondary data and prima-ry data obtained through qualitative and quantitative research – in-depth inter-views (n = 20) and a questionnaire survey (n = 300) is conducted. The collected data are processed and evaluated using mathematical and statistical methods. Based on the findings, recommendations are formulated for entities operating in the food delivery market.
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Je zálohování PET lahví lepší cestou k třídění odpadu?
Rousová, Klára
Rousová, K. Is Deposit-refund system of PET bottles better way of waste sorting? Bachelor thesis. Brno: Mendel University, 2023. This bachelor thesis deals with the influence of deposit-refund system of PET bottles on Czech consumers and other subjects. In this thesis there are models, that describe the role of deposit in decision-making process of Czech consumer. The method of indifference analysis is used to make economic models. Empiric part of the thesis is divided in two parts. The first part analyses decision-making process of the average Czech consumer in an environment, where deposit-refund system of PET bottles is introduced. In the second part, the general pattern of the decision-making process introduced in the first part is applied to specific consumers in different conditions that also influence the decision-making process, and differences in decision-making of each consumer are observed. Other aspects related to this topic, such as the impact that the introduction of deposit-refund system of PET bottles will have on manufacturers of beverages, retailers, or already existing sorting system, are discussed as well. In conclusion, there are summarised all findings and possible further use of this work.
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Survey of purchasing behaviour and preferences of Czech ice hockey goalies on the ice hockey goalie equipment market
Habart, Jan ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Survey of purchasing behaviour and preferences of Czech ice hockey goalies on the ice hockey goalie equipment market Objectives: The main objective of this work is to identify and describe the buying behaviour and preferences of Czech pure amateur hockey goalies on the hockey goalie gloves market. Other objectives were: to identify the factors that are crucial in the purchase of goalie gloves and that influence goalies the most, to find out the usual places of purchase of goalie gloves, the most used brands of goalie gloves among "hobby" goalies and the loyalty of these goalies to the brand of goalie gloves. The final objective is to identify the price sensitivity of "hobby" goalkeepers in their purchases. Methods: In our thesis, we used a combination of quantitative and qualitative research methods. The quantitative method represented by a questionnaire survey was used to obtain a large amount of data (195 responses received in total), which was then compared with the responses of three interviews representing the qualitative method. The interviews were used to obtain more developed and accurate answers on the subject matter. Results: The results of the questionnaires and interviews showed that hockey "hobby" goalies are most concerned about the functionality of the goalie gloves, and they...
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