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Marketing Communication
Párová, Radka ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis deals with marketing communication of a selected company Znovín Znojmo, a.s., which is operating in a scope of business of viticulture and winemaking. The diploma thesis is dived into three parts. The first one is theoretical part, which deals with theoretical findings on the issue, while it forms a theoretical framework for the analytical part. The second one is the analytical part, which describes the current state of the company as well as the marketing communication. The description of the company is accompanied by analyses of an environment and a survey. The third one is the proposal part, which describes proposals created to improve the marketing communication based on outputs of the analytical part.
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The Proposal of Company Marketing Mix
Kovářová, Vlaďka ; Přikrylová, Renáta (referee) ; Novák, Petr (advisor)
This bachetor thesis is focused on the marketing mix of the company STAVING Olomouc,l.t.d. The theoretical head of the thesis contains both the starting point of the marketing mix and the decription of its particular parts. The analytical head of the thesis contains the analysis of the marketing mix of the company and the marketing analysis. The proposal head conains proposals for improvement.
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Web design of a construction company
Ličman, Jan ; Šimáček, Ondřej (referee) ; Dohnal, Radek (advisor)
This diploma Thesis deals with problematics of web design in civil engineering. Specifically, it focuses on the web design of a projective construction office. The basic concepts relevant to the problematics are defined in the theoretical part of this Thesis. The practical part begins with initial analysis which consists of an opening workshop with a client, a survey and competition research. Based on the analysis findings, target group and project direction are set. Following these steps, the web design is created. It consists of several parts – generation of ideas and possible solutions, information architecture, sketching, prototyping, prototype testing and graphic design itselfs, which is output of this diploma Thesis.
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Creation of Logistic Concept in the Selected Company
Němec, Pavel ; Basel, Martin (referee) ; Jurová, Marie (advisor)
The master’s thesis is focused on the issue of logistic concept in the company BKR ČR, s. r. o. It provides a theoretical background for the topic and observes the current situation in the company. Proposed measures are based on the critical analysis in order to increase efficiency and effectiveness of company logistics and customer satisfaction.
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Design of Innovation Organizations Selected Sporting Events
Holländerová, Petra ; Stránská,, Soňa (referee) ; Kysel, Jiří (advisor)
The BA thesis focuses on a proposal for innovation of organization of a basket-ball tournament. The thesis consists of a theoretical and analytical part and the proposal proper. A survey was employed in order to investigate the relevant status of basketball-related activities in Slovakia. The thesis includes a detailed financial, marketing and management plan for the sporting event in question.
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Geodetic Survey of the Rear Palace of the Veveří Castle
Gabrlík, Marek ; Foral, Jakub (referee) ; Machotka, Radovan (advisor)
The purpose of my diploma thesis is geodetic survey and creation of the drawing documentation of the first two above-ground floors of the rear palace, four above-ground floors of the adjacent prismatic tower and the facades of the two assigned objects accessible from the courtyard. The geodetic survey was made in connection with the previous measurements of the neighboring English tract by the combination of the polar and the standard measures. The calculation of the obtained data was done in Groma and the required drawings were made in Microstation. The result of my thesis is the drawing documentation consists of four plans, longitudinal section, cross section and two views.
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Study of Free-Field Photovoltaic Plants in South Moravia
Bařinka, David ; Jandová, Kristýna (referee) ; Szendiuch, Ivan (advisor)
This dissertation is the study about the future of solar power stations in the Czech Republic, describing the history, composition, principle of solar power stations and types of defects. Is primarily focuses on the future and recycling of solar power stations and solar panels. The conclusion of this disertation describes and evaluates own survey which is oriented on operators of the solar power stations.
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Assessing the state of a prefabricated bridge construction
Válková, Michaela ; Stehlík, Michal (referee) ; Cikrle, Petr (advisor)
This thesis deals with assessing the state of prefabricated bridge construction on the motorway D46 near the village Drysice. The thesis is divided into theoretical and practical part. The theoretical part is focused on kinds of prefabricated bridge girders and their defects. Additionally an overview of methods for exploration of these girders. The goals of the practical part are visual inspection, documentation of the state of construction. Execution of laboratory tests of concrete girders in the number of 12 bores. Evaluation of results of laboratory testing and classification of the state of bridge construction.
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