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The transformation of the National Theatre and the State Opera from the marketing aspect
Velichová, Irena ; JEŽEK, Vlastimil (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
The primary purpose of the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? is to monitor the process of incorporation of the State Opera into the structure of the National Theatre, putting emphasis on the marketing potential of such process.
Evolution of coexistence of the National Theatre with the State Opera sets the topic of transformation into historical consequences and offers the overview of different operational models and cooperation between both institutions.
The core of the thesis is a reflexion of the current marketing of the National Theatre and explanation of the meaning and needs of arts marketing in general, especially mentioning the potential of brand marketing. In the practical part of the thesis I present an idea of a campaign for the opera ensemble of the National Theatre and the State Opera.
I believe that the thesis ?Transformation of the National Theatre and the State Opera from the marketing aspect? will be an asset to all future readers who should be able to look into the process of this transformation and see it not only as a historically and organizationally complicated process but mainly as an opportunity for the National Theatre to redefine mission and target of its marketing strategy.
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Transformation of opera ensemble of South Bohemian Theatre?
Krenčíková, Eva ; SRSTKA, Jiří (advisor) ; KOFROŇ, Petr (referee)
Following thesis on opera ensemble of South Bohemian Theatre should bring comparison between current repertory system, potential so-called semi-stagione (this mode is thought to be set after transformation of this opera ensemble) and stagione mode that is typical for running opera production abroad.
The main aim of the thesis is to analyse these models and evaluate them regarding economic, artistic and organizational point of view.
Although it is focused on South Bohemian Theatre in Ceske Budejovice, there are more opera ensembles in regions facing the same problem and asking the same question: which would be the most effective model of running our business?
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The analysis of public administration from the perspective of selected national economic parameters in the Czech Republic from 1989 to 2012
Tomanová, Zuzana ; Zeman, Karel (advisor) ; Krebs, Vojtěch (referee)
The Thesis on topic The analysis of public administration from the perspective of selected national economic parameters in the Czech Republic from 1989 to 2012 summarizes these issues in order to understand the complexity of the topic. Those who said the issue more interested, this work should help to summarize the progress and crucial moments of public administration reform in the Czech Republic, to understand the principles and functioning of public administration and allow a comparison of public administration in the context of a centrally planned economy compared to today's economy operating under the market mechanism. The theoretical part covers the economic base of the topic and deals with basic definitions of the public sector, respectively public administration, personnel management and financial flows at all levels of public administration. Following chapters focus on the development of public administration from the beginning of the transformation of the economy in 1989, when the first signs appear necessary of reform public administration, until now. Individual chapters deal with the historical sections of the national economy in order to monitor the selected parameters in correspondence to the gross domestic product of the country, including the legislative framework. The thesis refers to the fact, that the aim of the state is considered to achieve a state of public administration, where it will be termed as a whole to be effective. Unsystematic changes in the performance of public administration are essential factors that make governance unstable and non-transparent. Finding ways of their elimination will be able to increase the efficiency of public administration under the current societal needs.
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METAMORPHOSIS OF COMEDY THEATER
Suková, Eva ; KEJKRTOVÁ MĚŘIČKOVÁ, Eva (advisor) ; VEDRAL, Jan (referee)
Sight on the Theatre Comedy history since its origin in 1930 till present period ( april 2013) with increased attention to the period after the year 1989.
Transformation of the theatre stage within which in eighty years period functioned several noted theatre companies with different art or legal conception from allowance subject to civil association upto limited company legal forms.
Sight on circumstances under which company were varied namely with stress to the method of draft or selection proceedings. Work maps events of the followed period based on avaiable materials and also personal experiences of witnesses with resepect of mapped period. Work describes various theatre operation variants with aim to refer to the advantages and difficulties arising from used methods.
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Vývoj ekonomiky České republiky v průběhu transformace
Filip, Radek ; Urbánková, Lubomíra (advisor) ; Nováček, Jan (referee) ; Nováček, Jan (referee)
Okomentován vývoj české ekonomiky v letech 1990 - 2007. Rozčlenění do období podle vývoje hospodářství. Transformační recese z let 1990 - 1992, období hospodářského růstu 1993 - 1996, opětovná recese 1997 - 1999, dlouhé období hospodářského růstu 2000 -2007. Hodnoceno na základě makroekonomických ukazatelů - hdp, inflace, nezaměstnanost, zahraniční obchod. Vliv transformační strategie a na současný stav české ekonomiky.
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Assessment of the economic development of developing and transition economy
Kylíšková, Michaela ; Dvořák, Pavel (advisor) ; Vopátek, Jiří (referee)
In my thesis I have focused on economic development of China and India. The goal is to compare success of transformation in these countries based on the analysis of macroeconomic developments. The whole work is divided in three parts. In the first part are theoretical basis of work. In the second part is described economic development of China and India included main economic reforms. Last part contains a comparison of macroeconomic indicators and overall evaluation of applied methods of transformation.
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Perspectives of the Czech industry
Dytrych, Martin ; Lukáš, Zdeněk (advisor) ; Kalínská, Emílie (referee)
The thesis describes and analyses the evolution of the Czech industry since the beginning of the economic transformation in 1990 till today and it forecasts it's likely further development. The chapter one presents a brief description of the Czech industrial sector in the 19th and the 20th centuries. The chapter n. 2 is dedicated to the evolution in 1980s, the last decade before the collapse of the centrally planned economy. The third chapter describes the transformation process in the beginning of the 1990s. It focuses on the privatization, which was the most important constituent of the economic transformation from the perspective of the Czech industry. Chapters n. 4 and 5 focus on the evolution and restructuration of the Czech industry in the 1990s and in the first decade of the new millennium. The biggest attention is paid to the international trade, foreign direct investments, industrial production, industrial workforce and changes of the industrial structure. Chapter n. 6 is devoted to the evolution in the past 1,5 year and it describes the evolution of the Czech industry in the context of the global economic recession. The last part of the thesis outlines the probable evolution of the Czech industry in the future.
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