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Attitudes and behaviour of households regarding the pension reform
KARASOVÁ, Iveta
The target of my bachelor work was to describe and to evaluate attitudes and consumer behaviour of the households in relation to the upcoming pension reform in the Czech Republic and to recommend suitable products for the households to ensure themselves for the retirement. Primary data were obtained from the questionnaire investigation made by means of internet . Final outcome of my bachelor work was execution of common reccomendation for the consumer.
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How do differences between roles of men and women influence consumer behavior
Strašáková, Lenka ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
The main aim of this thesis is to observe dissimilarities between men and women. My survey is focused on differences among men and women especially in areas of perception of media, spending of free time, relation to some kinds of products and overall position of the men and women in the society. Methods that are used in this thesis are analysis of MML-TGI data, content analysis of television advertisings and interview. Results of all the three methods are summarized and evaluated in the end.
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Marketing aspects of consumer price perception
Tsiligiannis, Georgios ; Karlíček, Miroslav (advisor) ; Král, Petr (referee)
This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and inconclusive. Important managerial implications arise from these conclusions. On the same grounds, an empirical study examines the relation between product price and actual product quality and shows that the relation is actually very weak for products falling into the category of electronics. Lastly, a second empirical study shows that odd prices prevail in the retail sector of the Czech Republic.
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