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Application of Balanced Scorecard in university
Mládek, Jiří ; Svatá, Vlasta (advisor) ; Říhová, Zora (referee)
The title of the thesis "Application of Balanced Scorecard in university" shows that the thesis is concerned with creating a strategic management system Balanced Scorecard for university. The method is further complemented by the support of IT, so this is a modification of the Balanced Scorecard and this is call IT BSC, and automated support . The thesis is divided into two parts -- the theoretical and the practical. The first part is the description of the strategy and management, is presented to the Balanced Scorecard and description of design and implementation. At the end of the theoretical section summarizes the advantages and disadvantages of Balanced Scorecard. The first part is a summary of theoretical knowledge of available resources and literature. Practical work reflects the knowledge gained from the theoretical part. First are presented and analyzed the university, where Balanced Scorecard method is applied. There is described in detail and prepared a draft of the project of Balanced Scorecard. In conclusion the thesis evaluates the overall project and is made comparison between private and public university.
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University Graduates’ Unemployment in Slovakia
Čížová, Natália ; Pavelka, Tomáš (advisor) ; Dobrylovský, Jiří (referee)
High unemployment of young people is not unique in Slovakia, but it is a global problem that is currently plaguing many developed countries. Bachelor thesis is divided into theoretical and an analytical part and deals with the explanation of the functioning of the labor market, the unemployment with respect to graduates and analyzes the unemployed graduates in Slovakia based on the completed field of study, completed college, the temporal and regional perspective and defines the active policy instruments for improving the current situation in unemployment of graduates.
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Management and financing of selected foreign universities
Beznosková, Marie ; Vítek, Leoš (advisor) ; Slintáková, Barbora (referee)
This bachelor thesis presents the system of financing and management of higher education institutions in the Czech Republic and Great Britain. The first part describes higher education in both countries. The second part shows the differences in funding of Czech universities and also the revenue structure of British higher education institutions. The last part explains the structure of financing and governance of selected universities. Selected universities are compared using revenue sources, university rankings and indicators.
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Faktory ovlivňující uplatnění absolventů terciálního školství v České republice a na Slovensku
Ondrová, Kateřina
The thesis analyses factors affecting employability of tertiary education graduates. The theoretical part of the thesis is concerned with characteristics of tertiary education, labour market and especially with the list of main factors affecting the transition of graduates from education to the labour market. The factors are divided into external and internal. The quantitative research attending in particular to the internal factors, which graduates can influence. Primary data are obtained from graduates through an electronics questioning and processed in the statistical program. Based on these data are identified factors affecting employability in individual markets and are further evaluate in discussion.
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Kariérní centrum - nástroj pro zvyšování zaměstnanosti absolventů vysokých škol
Píchová, Kateřina
The bachelor thesis is focused on the analysis of services provided by the university, often within the organization of career center, which should increase the employability of graduates and to facilitate their transition between university and the labor market. In the theoretical part the thesis deals with explaining the basic concepts of the study area, learning about the situation of graduates in the labor market in the Czech Republic and areas, which should students develop in to meet better the requirements of the labor market. Within the bachelor thesis the research was conducted through a questionnaire survey among graduates of PEF MENDELU. The aim of research was to prove the effectivity of career center on the university and services provided by it.
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Science and technology parks as a tool for innovative business support
EIBLOVÁ, Eva
The aim of this work is to evaluate the activities of science and technology parks (STP) and their benefits for the development of small and medium-sized businesses in South Bohemian Region. Analysis of available information and research on a selected group of small and medium-sized firms showed that: a) There are suitable conditions to support innovative activities of small and medium-sized companies in the region, including sufficient spare capacity in the existing STP. b) There is a little awareness about the possibilities of a cooperation among STP and small and medium-sized enterprises in the region. c) Firms are willing and ready to innovative behavior d) Firms have a small interest to cooperate with STP Application of innovation is a key precondition for any company to keep pace with market developments and maintaining competitiveness. Small businessmen are showing some innovative intention, but usually do not have funds enough for their development and subsequent application. Another problem presents itself willingness and readiness of companies to innovative behavior. Sometimes there is not enough trust that the dedication to develop any innovations will improve the situation. Small and medium-sized businesses which are considered to be the basic building blocks of country economic stability are quite reluctant and show no or just a little awareness to cooperate with STP in the region. Hence, cooperation with STP remains an unexplored opportunity and remains a challenge for the future.
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Lifestyle of students PF JU
ZATLOUKALOVÁ, Petra
This bachelor´s work adresses lifestyle of students of attendance and combined study on PF JU and it focuses on future kindergarden teachers. It is based on supposition, that lifestyle is an aspect of person´s life which can be influenced a changed and that by embracing healthy lifestyle, one affects not just oneself but also others. Particulary in case of kindergarden teachers this fact should not be forgotten. The theoretical part deals with selected components of healthy lifestyle. It describes how lifestyle influences one´s physical health and how it is related to psyche. It points out the significance of teacher´s influence on children in kindergarden. In the end it characterizes the developmental period of life, the students of attendance and combined study find themselves in, and describes specifics of third educational facilities. In practical part there are results of questionnaires by graphs. These results represent facts about actual lifestyle of students from PF JU of attendance and combined study of kindergarden teaching.
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Employment preferences of economics faculty students in the Czech Republic and abroad
BRŮŽKOVÁ, Karolína
The aim of this thesis is to compare employment preferences of economics faculty students in the Czech Republic (students from University of South Bohemia in České Budějovice) and abroad which they have on the labour market in different ways. One part of the thesis is analysis of questionnaire survey where are elaborated answers of respondents. Another part is the comparison of the analysis with results of others analysis from different authors and institutions. In the last part of this thesis are made a suggestions how possible is to improve current situation. The work deals with possible solution proposals which lead to elimination of working young people in some area which is not similar to the field of their study. What can be disadvantage barrier in the labour market. Firstly government should make new evaluation of universities, secondly there should be more co-operation between universities and companies for the purpose of arranging internships for students and thirdly students should start with choosing relevant field of study where they can work after graduation.
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Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities
Krejčí, Václav ; Říhová, Zora (advisor) ; Truhlář, Filip (referee)
This diploma thesis "Development of model of goals, instruments and performance indicators for digital advertising campaigns for universities" deals with the issue of marketing commu-nication and is specifically focused on advertisement of higher education in the Czech repub-lic. Theoretical part examines goals of marketing communication, instruments of digital adverti-sing campaings and their performance indicators. In practical part, this knowledge is further modified to suit the specific segment of higher education and there is created a model of goals, instruments and performance indicators. This model is then used as a base for analysis of the digital campaign Buď dobrej!, which had been made for the University of economics in Prague, specifically for the Faculty of informa-tics and statistics. Using the results from the previous analysis, we made practical recommendations, which further expand the model created in the practical part.
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