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Increasing of the brand values
Štěpánek, Martin ; Vencl, Miroslav (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focuses on monitoring the effectiveness of marketing resources and increasing the brand value of the company. The theoretical part deals with the findings about the company issues, brand and its value. The thesis subsequently presents a list of elements that relate to increasing of the brand value. The final topic of the theoretical part aims at methods of evaluation of brand value and interviewing methodology. In the practical part, the thesis deals with the analysis of the selected construction company, evaluation of its brand in comparison with another company of similar character and hypothesis testing. Finally, on the basis of the findings, marketing tools are proposed to effectively increase brand value of the company.
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Business Valuation
Kupcová, Hana ; Jemelíková, Hana (referee) ; Beranová, Michaela (advisor)
The thesis is focused on determining the value of the company Steelmont - konstrukce s. r. o. The first part is dedicated to theoretical basis using available Czech and foreign literature that relate to this topic. The second part deals with the analysis of the current state of the company, which includes strategic and financial analysis. Another important part of the business valuation is financial plan. By using the suitable method is determined the enterprise value for a certain period, and finaly there are created proposals to increase this value.
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Company Marketing Communication
Zugar, Tadeáš ; MBA, Kristýna Hytychová, (referee) ; Kaňovská, Lucie (advisor)
The thesis deals with marketing communications business of BORS Břeclav a.s. The theoretical part is devoted to the definition of the main concepts of marketing and marketing research. The analytical part is devoted to the functioning of the entire organization and all its activities. The proposal section is devoted to new marketing communication and finding new marketing opportunities.
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Types of Prices in the Property Market
Chytil, Jaroslav ; Bejšovec, Jaroslav (referee) ; Staněk, Roman (advisor)
In the bachelor´s thesis you first presents the theoretical part, which is the issue of types of prices in the property market. I will try to explain the method of valuation of assets. Award immovable assets also affect the legal defects of the property may flounder. This problem I will devote the price chapter 5 of my bachelor thesis. The last chapter will be taxes that are directly related to immovable property. Home and practical part of the thesis deals with comparing different types of prices of selling a family house in Pohořelice. In the practical part I will also pay how much a participant in the sale of the property actually pay (or receive) money.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Dundáčková, Monika ; Štěnička, Miroslav (referee) ; Žižlavský, Ondřej (advisor)
This thesis is aimed on evaluation of the financial situation of a concrete company. In the first part, there is a profile of the company, and a basic performance analysis of internal and external factors which influence the company. The second part of thesis is an explanation of financial analysis, the principles of which are applied. In the third part, data gathered about the company is analysed and compared with a competitor. The final part of the work describes proposals to improve the financial situation of the analysed company.
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Methods of real estate valuation on market principles
Čajová, Mária ; Bejšovec, Jaroslav (referee) ; Staněk, Roman (advisor)
This thesis solves the valuation of real estate assets for banking purposes. Part of this thesis is concerned about real estate market analysis and evaluation of potential impacts on the usual price including potential risks. Real estate, which will be taken into account, is situated in Brno, in the distrcit of Žabovresky. Property valuation is assessed using two valuation methods and the final cost is determined based on these methods.
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Analysis of decisive factors on the value of selected single-family houses in Brno
Navrátilová, Martina ; Hlavinková, Vítězslava (referee) ; Komosná, Milada (advisor)
The objective of diploma thesis is to determine the price of five selected houses in Brno and consecutively to define the factors governing their price. The theoretical part is devoted to methods of real estate valuation and fundamental concepts involved. Family houses are valued according to valid Czech regulations and the price is determined. Above that the sales comparison approach is used comparing valuated properties with comparable properties that have recently been offered. A database of such properties has been created and the market value of five selected houses was determined.
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Determination of Usual Rent on Land
Řehořová, Michala ; Babický, Milan (referee) ; Staněk, Roman (advisor)
The aim of my thesis is to outline the problems of determining normal rent for the land. In the beginning of my work I have focused on defining the basic concepts that relate to your topic. I also focused on clarifying the concept of market value. In another part of his continuing work allude tenancy, the rights and obligations of the landlord and tenant. To determine the usual rent is necessary to establish the normal price of the land, so in the next part, the method of valuation of land. Then bring the reader into the very issue of determining normal rent for the land. In my work, not just the stark listing of all operations associated with this topic, but also the willingness to give readers a better orientation when confronted with this issue. In the practical part is focused on the determination of usual rent on land different space consumption.
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