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Stategic Development of Small Company
Dundáček, Jiří ; Javorková, Tamara (referee) ; Koráb, Vojtěch (advisor)
The master's thesis is focused on development strategy of a small company. The strategic analysis included in this thesis shows the company’s position on the market. The thesis provides a complex strategy of further development according to the analysis results, the corporate vision and the strategic objectives of the company. The strategy includes the aspects of functional strategies, concrete proposal of solutions and schedule of its implementation.
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Analysis of the Selected Firm
Soukupová, Šárka ; Dobrovodská, Věra (referee) ; Hanušová, Helena (advisor)
This bachelor´s thesis deals with analysis of the small company ESTA, spol. s r.o. It contains theoretical bases, which are then implemented in the actual business reality through SLEPTE analysis, McKinsey 7S Framework, Porter's analysis and SWOT analysis. Finally, the situation is evaluated and solutions are proposed to improve the current situation of the company.
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Design and Implementation of a Part of an Attorney Information System
Bartánus, Radovan ; Kříž, Jiří (referee) ; Luhan, Jan (advisor)
This diploma thesis covers the design and implementation of changes and extension modules of a chosen information system, used in JUDr. Ján Bartánus's attorney office in Ružomberok. The system, implemented as a web application based on the Symfony framework, is dedicated to the simplyfing, monitoring and organization of the work processes in a generic attorney office located in the Slovak Republic. For the purposes of a correct design, the thesis contains an analysis of the current state of the given attorney office, the environment in which it operates, its information system and existing solutions. Tools that were used to conduct the analysis were the SLEPT method, Porter's five forces, model 7S and SWOT matrix. Based on the results of the analyses, a change of the system has been designed, which entails an upgrade of the system, its user interface, integration of the register of companies of Slovak Republic and an extension module intended for the financial valuation of work performed by an attorney. The application has been developed utilizing the PHP and JavaScript programming language. The valuation module integrates the Google Maps API. The stability and speed of the system were tested by functional tests and profiling of the duration of HTTP requests. The main contribution of this thesis is the design and implementation of an extension of the information system, which can be used in any arbitrary attorney office situated in the Slovak Republic, and its practical application in the chosen company. This thesis builds on a previous thesis dedicated to the design and implementation of the information system, which is being extended in this diploma thesis.
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Small Company Development
Rauschová, Lenka ; Urban, Emil (referee) ; Koráb, Vojtěch (advisor)
The main aim of my master´s thesis is suggesting developement of a small company based on a critical analysis. In the theoretical part of the thesis is explained the basic concepts which will be used in analytical and conclusion part. In analytical part of the thesis there is performed analysis of internal and external environment. On the basic of analytical part, will be detected the proposal for development. In the conclusing part the changes are proposed for introduction into the company.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Project management in a manufacturing company
Hrabálek, Lukáš ; Ing. Marek Sedláček, Ph.D., MBA (referee) ; Juřica, Pavel (advisor)
The bachelor thesis deals with project management in a manufacturing company using appropriate methods, practices and tools based on international standards. The theoretical part concerns the most important concepts in the field of project management. Furthermore, the work represents an evaluation of the current state of project management in the company. Finally, a fictitious project from the production environment is planned and managed.
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