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The Buying Behavior of the Citizens of Kadaň
Vik, Tomáš ; Cimler, Petr (advisor) ; Filipová, Alena (referee)
The bachelor thesis analyses the buying behavior of the citizens of Kadaň. The first chapter provides basic information about the town of Kadaň, its location and structure. The second chapter describes positions of food stores and deals with their classification and characteristics. Chapter three concerns itself with present trends in Czech customer buying behaviour. In the last chapter, data collected from the questionnaire survey are evaluated and compared to figures from the third chapter.
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Buying behavior and the attitudes of customers of a retail unit
MAREŠOVÁ, Petra
The main objective of this diploma thesis was to analyze the buying behaviour and attitudes of customers and then propose concrete measures for improvement. The first part of the work contains theoretical information. There are characterized basic terms such as consumer and buying behavior, purchase decision process, factors affecting the purchase decisions of consumers, individual types of buyers, marketing research, marketing research process and marketing research techniques. Second part is the practical part and contains information about next companies - FLOP JIH spol. s r.o., FLOSMAN a. s., and also about the retail unit Flop Diskont Mladá Vožice. This part also contains analysis of buing behaviour and attitudes of customers of this chosen unit. The analysis was made through a questionnaire survey.At the end of the work there are suggested any recommendations in several areas in which the retail unit has some potential to improve.
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E-shop brands perception when shopping on the internet and evaluation of brand Alza.cz
Ježková, Petra ; Horová, Olga (advisor) ; Mňahončáková, Jana (referee)
The aim of this thesis is to map and analyze Czech internet environment with regard to the perception of e-shop brands and shopping behavior when online shopping. A sub-goal is to find the key factors and trends in purchase decisions of Czech consumers on the internet and compare its roles with role of e-shop brands. The secondary objective of this work is to make brand evaluation of Czech e-shop Alza.cz. Analysis of available secondary data and own primary market research survey via the internet have been done as a part of this thesis. Three hypotheses have been identified and tested. Recommendations based on the research outcomes have been formulated for e-shops operating on the Czech online market as well as concrete recommendations for e-shop Alza.cz.
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Changes in buying behavior of consumers in the selected region
Háková, Hana ; Koudelka, Jan (advisor) ; Pajer, Petr (referee)
The aim of this thesis is to determine whether there has been a change in buying behavior of customers over the previous two years, when a similar research was done within my bachelor's work done. This thesis is divided into 3 parts. The first part concerns the theoretical description of the decision-making process of customers, defining the types of retail sales and also deals with private-brand and organic food. The second part is devoted to the development of the Czech retail market in the past few years, the current situation on the Czech market and outlines possible future developments. The third section includes a detailed description of the shopping opportunities in the district of Tabor and an evaluation of my research, that was realised on basis of the questionnaire confrontation of obtained results with the data from previous research. The whole thesis is finished by evaluation and summary of the results which have been identified in carried out research. There are suggestions at the end where the observed results could be applied directly in practice.
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Research on consumer buying behavior and retail availability in Karlovy Vary
Preňková, Martina ; Turnerová, Lenka (advisor) ; Cimler, Petr (referee)
The thesis analyzes buying behavior of consumers and retail availability in Karlovy Vary. It describes the network of retail stores, which focus on groceries. The analysis is based on questionnaires which were concerned with a structure of buyers, frequency of visitation and aspects influencing selection of the favorite shops. The final part consists of a summary of questionnaire outcomes and a comparison with nationwide trends of consumer buying behavior.
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Consumer behaviour on the meat products market
PROKOPOVÁ, Lenka
The main object of my dipoloma work was to analyse consumer`s and shopping behaviour on the market with meat and meat products. Then on the basis of this analysis I should recommend products with consideration of various consumable recommendations to product consumers. For making up this work I have used the study of expert literature as well as the collection of secondary sources. I have obtained the secondary sources by carrying out the questionnaire investigation. From this questionnaire investigation the real consumer`s and shopping manners on the market with meat and meat products in the Czech Republic emerged. I have compiled the informations acquired by the investigation into graphs so that the results were well-arranged. In addition I have analysed the graphs in words. In the next part of my work I was pursueing whether the consumers follow the consumable recommendations concerning meat and meat products consumption. I have compared these recommendations with the research results and I have formulated a concrete consumable recommendation.
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