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Intertextuality in Advertising
Žbirková, Nikola ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
This bachelor thesis examines the intertextuality in advertising. The theoretical part first of all defines the basic concepts, such as advertising, intertextuality and its types or transtextuality, and in addition includes selected approaches to intertextuality in advertising and their subsequent comparison. The practical part contains a design of an information system for working with a corpus and the introduction of the corpus itself, accompanied by comments and evaluation. The final section consists of an analysis of the corpus, which leads to the formulation of conclusions about how the source texts are modified and adapted. This thesis aims to: 1) find out how frequent is the advertisement based on the principle of intertextuality, 2) ascertain what means of intertextuality are the most utilized in advertising texts, 3) determine what type of source text is the most frequently referred, 4) design an appropriate information system to store, search easily and comment on the collected material.
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Intertextuality in the Genre of Newspaper Commentary
Matějková, Michaela ; Schneiderová, Soňa (advisor) ; Chejnová, Pavla (referee)
My bachelor thesis deals with Intertextuality in the genre of newspaper commentary. The theoretical part describes the concept of Intertextuality in various Czech language guides and its interpretation. Further I clarify the genre of analytical style of journalism - the commentary - its basic features and distinctive position in journalistic style. Material for the practical part I excerpted from the daily press in its electronic form, in the period from August 2012 to March 2014. Specifically, I focused on the daily Mladá fronta Dnes and Lidové noviny. An analysis of the material revealed that the authors of very frequent use of intertextuality apply their general knowledge, give this genre a strong distinctive character, expressing a subjective evaluation and gaining the attention of the recipient. Intertextual links in comments across all topics usually appear already in the headline of comments. The most common forms are allusions, quotations or paraphrases. Serves as a source pretext original literary, film, music, as well as sayings and proverbs or biblical references.
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The Influence of Virginia Woolf on Contemporary British Fiction in selected works by Pat Barker, Toby Litt and Ian McEwan
Kocianová, Tereza ; Chalupský, Petr (advisor) ; Ženíšek, Jakub (referee)
The aim of this bachelor thesis is to focus on the phenomenon of Virginia Woolf's influence on contemporary fiction. It attempts to demonstrate the frequent stylistic, thematic and personal imprint of Virginia Woolf in recently published works of British authors. Particular examples are drawn from Pat Barker's novels Life Class (2007) and Toby's Room (2012), Toby Litt's Finding Myself (2003) and Ian McEwan's Saturday (2005). The thesis concentrates on contextualising the allusions found in the four selected novels with the factual information from Woolf's life and her social, cultural and professional milieu. The literary modernist strategies, narrative techniques and characteristic themes employed in the works by Woolf are compared with those used in the selected novels. Key words: Virginia Woolf, Modernism, Bloomsbury Group, Allusion, Intertextuality, Themes, Narrative strategies
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Images, symbols and allusions in Stanislav Rakús: Pieseň o studničnej vode
Barvínková, Tereza ; Pátková, Jana (advisor) ; Chmel, Rudolf (referee)
The thesis is of an analytical/interpretative character, focusing on paradigmatic analysis of the motives, images, symbols and allusions in the works of Slovak novelist Stanislav Rakús. The object of the analysis is the short story collection Pieseň o studničnej vode, first published in 1979. The multilayeredness of Rakús's texts urges the reader to search for different interpretative possibilities. The language of images, symbols and allusions affects not only the motivic and expressive structure of the text, but also e.g. the temporal and spatial identification of the stories, and in a specific manner it also affects the narrative situation implied. The thesis focuses on detailed analysis of individual layers of the literary texts.
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