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Gastronauts of Eastern Europe: Experiencing and Digesting Luxury Gastronomy in the Czech Republic
Hajdáková, Iveta ; Abu Ghosh, Yasar (advisor) ; Balon, Jan (referee) ; Eyal, Gil (referee)
This dissertation is based on a research of luxury gastronomy conducted in two luxury restaurants in Prague. The main focus of analysis is on gastronomic experience as an affective commodity and a vehicle of social, economic and political transformation. The study examines how affect is produced, commodified and how value is generated in luxury "experiential gastronomy." It also analyzes the role of affect in transformation of individuals, the society, consumption practices, entrepreneurial practices, and labor. It shows how experts on gastronomy educate the public on appropriate consumption practices and eating habits. Eating and dining serve as "technologies of the self" (Rose 2004) through which individual and social health and well-being are achieved. Cultivated affect becomes a vehicle of the "purification from socialism" (Eyal 2003) and also plays an important part on the formation of ethical consumer and citizen (Muehlebach 2011). Powered by TCPDF (www.tcpdf.org)
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Affect and expression in the society of enlightenment
Smyčka, Václav ; Činátl, Kamil (advisor) ; Tinková, Daniela (referee)
This work deals with the changes of rhetorical education and emotional orders in the second half of the 18th century. The aim of the research is to assess the relations among language education, funtions of medias, anthropological models and expression of emotions on the Threshold of enlightenment. The background of the research shapes the transformation of rhetorical tradition. The research of the broad field of pedagogical, rhetorical and moral discurs is focused on the collegium of Karl Heinrich Seibt.
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Evaluative Language in Electronic Product Reviews
Polášek, Radek ; Mihai, Hana (referee) ; Reich, Pavel (advisor)
Tato práce bude zaměřena na ohodnocení jazyka v recenzích mobilních telefonů. K tomuto účelu bude použita recenze Apple iPhone 7. Apple má širokou nabídku produktů, jmenujme počítače, tablety, hodinky nebo mp3 přehrávače. Mobilní telefony jsou ale jedním z nejpopulárnějších produktů. Z tohoto důvodu, jsou recenze mobilních telefonů perfektním zdrojem pro tuto tezi. Účel této práce je analyzovat a demonstrovat prostředky ohodnocení jazyka v reklamní mluvě a odhalení strategií a jazykových prostředků použitých k ovlivnění čtenáře, při apelování na city, morálku a estetiku chápání. Předpokládám, že recenze jsou zaujaté díky použité formě jazyka, která může obsahovat osobní názory autora nebo metody manupulace se čtenářem. Tyto metody mohou být použity při stylizaci textu, mohou apelovat na emoce nebo sociální zázemí čtenáře nebo mohuu být použity při rozhodování o tom zda a jaké informace v recenzi poskytnout. Tato teze ověří, zda je tato hypotéza platná.
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Enforcement issue with required price of the property market
Lukele, Petra Elly ; Staněk, Roman (referee) ; Linkeschová, Dana (advisor)
Master's thesis explores the behavior of real estate agents, real estate market features and its specifics. Thesis monitors selling of properties from the perspective of the seller and the buyer. It is focused on advices for succesfull sale of the property and it is describing, what could affect the selling process. Practical part is focused on pre-sale services, correct marketing when selling a property and it closely describes pitfalls of estate agencies.
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