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Zelený Marketing: Elektrické Automobily
Humbatova, Maya ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
Afterwards the last 'Great Depression' of the years 2008-2009, and the deepening of the Euro-zone crisis more and more ideas evolve around the limited capacities of our development. Sustainable development as an approach to social, economic, and institutional realities is flourishing amongst the scholars. The master thesis investigates the paradigm called Green Marketing with its possibilities as well as the criticism, green consumer market, green segmentation, and green marketing strategies. In order to further elaborate on the application of Green Marketing theories, this research paper will focus on the automotive industry. Mobility as it is nowadays, presents an objective to reduce the CO2 emissions, and is already regulated by policies in tact. Electric vehicle as a green product of a very advanced technology needs a creative approach to marketing. The subsequent part of this paper will introduce the specificity of the Tesla Motors electric vehicle and how it influences consumer needs, wants, and perceptions by citing exciting findings within this field. It investigates how can electric vehicle compete with conventional mobility culture to successfully enter new markets.
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Lithium as a strategic resource of future
Mothejzíková, Klára ; Čajka, Radek (advisor) ; Bolotov, Ilya (referee)
The purpose of this thesis was to most briefly summarize lithium topic, including as much information as possible, to introduce inexpert to this field. This thesis provides basic information about lithium as element and metal. It continues with enumeration of its applications emphasizing its importance in battery industry. Significant part of this thesis is dedicated to selection of some of the countries with lithium sites and reserves. Last there are suggestions of possible threats in rise of this industry. In conclusion there is a summary, whether the investment in lithium could be profitable.
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Comparison of electromobility conceptions in the Czech republic, France and USA
Kovalová, Lucie ; Šauer, Petr (advisor) ; Dvořák, Antonín (referee)
A quarter of CO2 emissions in the European Union currently comes from transport, which causes a significant deterioration of air quality. Therefore, it contributes to the deterioration of the health of people living in these areas. The number of cars on the roads continues to increase globally, and with them the increase in CO2 emissions. Alternative fuel in various forms began appearing on the market. Electric cars, with their emission-free operation, are trying to find their place here. Their wider use, especially in densely populated cities, could help people to a cleaner environment. Currently, there are some technical and economic problems with a wider introduction of electric vehicles. Technology and an associated high cost of storage of the necessary power are the main challenges. Nonetheless, experts believe that electric cars have future. Each country approaches the development of electromobility in a different manner.
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