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Doing Business of the Czech Trade Corporations in Mexico - Analysis, Opportunities, Recommendations.
Pauknerová, Ingrid ; Vojík, Vladimír (advisor) ; Martínez, Felipe (referee)
The goal of the graduation thesis is an attempt to extend to all the persons interested in entrepreneurship in Mexico current information concerning this issue. Preamble of the work constitutes a brief characteristics of the country including a short historical review. A fundamental chapter of the thesis is dedicated to the business ambient follows. Its specificity have been analysed on the basis of two different methods - PEST method and SWOT method. Further, there are surveyed promising sectors of the Mexican economy in light of investment and foreign trade and all that with respect to the opportunities for the Czech business corporations. A separate chapter is dedicated to the process of entrepreneur's penetration the Mexican market and its terms. The graduation thesis is also focused on characteristics of particular institutions engaged in the field of foreign trade and investment which can give an advisory opinion or help to the clients. A part of the work is also a list of contact addresses of the entities mentioned in the thesis. Closing chapter presents concrete subvention examples of the Czech corporations export activities.
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Strategy of corporate MHP in the Eastern European market
Chornopyshchuk, Andriy ; Halík, Jaroslav (advisor) ; Jirek, René (referee)
MHP (Myronivsky Hliboproduct) is one of Ukraine's leading agro-industrial companies. MHP primarily focuses on rearing chickens. The group grows its own grain to supply its fodder mills; produces feed for its two breeder farms and four chicken farms. MHP undertakes the entire production cycle, from chicks to mature birds to finished product and its distribution with own fleet of trucks. The main objective of this bachelor thesis is analysis of present corporate strategy, which also includes PEST(E) and SWOT analyses.
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Strategic analysis
Krejčí, Lucie ; Krause, Josef (advisor) ; Cimický, Jan (referee)
This work deals with the strategic analysis of Czech agricultural enterprise. It is divided into three parts. The first part describes the theoretical background of this work. There are described methods of external and internal analysis. The second, practical part, is concerned with practical applications of strategic analysis to the specific conditions of the agricultural enterprise. In the third part we can find a synthesis of knowledge from the practical part carried out through the SWOT analysis. In the final chapter recommendations for the future of the enterprise are formulated.
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Business environment in Namibia
Miková, Andrea ; Němečková, Tereza (advisor) ; Adamcová, Lenka (referee)
The thesis analysis business environment in Namibia regarding PEST analysis. That means it focuses on detail description of political, economic, socio-cultural and technological environment. Namibia gained independence in 1990 and belongs among the more developed Sub-Saharan countries. The analysis desrcibes the development of namibian economy in last 20 years with accent put on recent years.
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Business plan Karned Tools s.r.o.
Beránková, Petra ; Eisler, Jan (advisor) ; Vrba, Milan (referee)
The aim of this thesis is draw a business plan of concrete company. In theoretical part is adumbration of problems small and medium enterprises. Next chapter describes importance and individual parts of business plan. In practical part is applied the creation of business plan to existing medium enterprise named Karned Tools s.r.o. This plan may be used for internal purposes or for various forms of grant in case of request.
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Konkurenceschopnost firmy EMICO Group, spol. s r.o. na českém trhu - Internetový obchod Megaobchod.cz
Sachrová, Michala ; Černá, Jitka (advisor) ; Kačín, Radovan (referee)
Bakalářská práce analyzuje postavení společnosti Emico Group, spol. s r.o., provozovatele internetového obchodu MEGAOBCHOD.cz na českém internetovém trhu. Mezi použité aplikované analýzy patří analýza odvětví, analýza konkurence, analýza zákazníků, PEST analýza, marketingový mix a shrnutím je SWOT analýza, která se snaží odhalit silné a slabé stránky společnosti a do budoucna možné příležitosti či ohrožení.
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Adaptation of the Starbucks Coffee Company marketing strategy on the Czech market
Pekáriková, Katarína ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
Purpose of this diploma thesis is Starbucks marketing strategy analysis on the Czech market. Theoretical part focuses primarily on company characteristics with regard to its historical development, key values, brand identity and positioning. This also covers company's global strategy, ways of international expansion and requirements for perspective business partner. Practical part analyses Czech market, its macro-environment and competition in the field. In addition present thesis includes SWOT analysis, practical examples of marketing strategy adaptation as well as marketing mix.
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Mexico at the beginning of the new millennium: PEST analysis
Vojáčková, Květa ; Adamcová, Lenka (advisor) ; Honajzrová Banús, Shirley C. (referee)
The aim of this essay is a survey of the Mexican economy. Its strong points and weaknesses shall be found and the international competitiveness of the country will be explored. The instrument of the survey is PEST analysis. The PEST analysis helps to explore the economy from four points of view in order to get a complex image of the country. Several factors, political, economical, social and technological ones, have to be judged together because they influance each other. AT the end of description of each factor, there will be a review of the situation. Problems of the economy will be found, the estimation of future development will be made, eventually innovation suggestions will be placed.
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