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Obchod s čínskými partnery: cestovní kancelář se zaměřením na poskytování zdravotních služeb pro čínskou klientelu
Volný, Jan ; Strouhal, Jiří (advisor) ; Volfová, Jitka (referee)
The goal of the Masters Thesis is to analyze opportunities and subsequently develop a business plan for a new venture offering medical and health tourism services and tailored solutions to Chinese clientele, which will be formulated based on analysis of Chinese economy, its outbound tourism, business partners, clients cultural specifics and health tourism potential of the Czech Republic. The first chapter aims to analyze the Chinese socio-economic and demographic environment as well as the outbound and medical tourism of China. Next chapter uncovers cultural specifics of Chinese counterparts and customers. The third chapter defines the health and medical tourism and describes the situation in the Czech Republic. After the three theoretical chapters, the practical part in form of business plan for medical tourism agency for Chinese could be prepared.
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The perception of the brand Radegast on the Czech beer market
Volný, Jan ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
The goal of this masters thesis is to design a set of recommendations for owners of the brand Radegast in the field of improving a brand perception, increasing awareness and maximization of brand value, which will be achieved by analyzing the brand and conducting own quantitative research. The first chapter aims to define the brand itself as well as its strategic management. In the second chapter, specifically the brand Radegast is analyzed, including its history, marketing programs as well as the ownership by Plzeňsky Prazdroj and SABMiller. The final chapter contains my own research of perception of Radegast on the Czech beer market together with recommendations for the brand owners.
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Position of the Czech Republic in the international trade with beer
Volný, Jan ; Bolotov, Ilya (advisor) ; Chrt, Robert (referee)
The aim of this bachelor thesis is to define the Czech and world beer market. That is achieved by analyzing both of these markets and describing foreign trade of the Czech Republic with beer. This thesis consists of three connected chapters. The global beer market is analyzed in the first chapter. The second chapter deals with the Czech beer market and focuses on the analysis of the indicators which were examined in the previous chapter. This allows comparing the Czech market with the world market. The last chapter examines the foreign trade of the Czech Republic with beer. The extensive part of the chapter is composed of the export analysis and the remaining part is dedicated to the import of beer to the Czech Republic.
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