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Intercultural Communication between the Czech Republic and Moldova
Sendrea, Veronica ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis aims to historically and theoretically study the problematics of intercultural communication and its manifestations in the specific context of communication between the Czech Republic and Moldova. The evolution and theory of intercultural communication converges perspectives from different disciplines and at the same time it influences other fields. For the wider case of communication between cultures attention is paid to public diplomacy and nation branding, the field studying the building of nation reputations. The paper presents the current nature of Czech-Moldovan and Moldo-Czech intercultural communication and the occasions that arise it. Based on theoretical postulates it offers recommendations for the improvement of intercultural communication between the Czech Republic and Moldova.
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Nation branding rozvojových zemí
Sendrea, Veronica ; Pavlík, Petr (advisor) ; De Castro, Tereza (referee)
This Master's thesis focuses on nation branding in developing countries. Nation branding is an emerging discipline that aims to build and improve a nation's image through the application of marketing techniques. The aim of the thesis is to contextualize the nation branding of developing countries within the broader framework of the theory and practice of nation branding and development studies. The thesis is structured into three chapters. The first chapter offers an introduction into the theory and practice of nation branding and the critique attached to it. The second chapter then looks at how nation branding fits into the wider context of development studies, and the scale of its relevance for developing countries with a special focus on its application for export, FDI and tourism promotion and its significance in development co-operation. The last chapter is dedicated to case studies of application of nation branding in two developing countries: Uruguay and Thailand. The conclusion sums up the results.
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Analysis of the effectiveness of Czech development cooperation in Moldova
Sendrea, Veronica ; Pavlík, Petr (advisor) ; Sudliankou, Aliaksandr (referee)
This thesis focuses on the analysis of the effectiveness of Czech development cooperation in Moldova according to the principles defined by the 2005 Paris Declaration on Aid Effectiveness (ownership, alignment, harmonization, results and mutual accountability). The first chapter portrays the problematics of defining the concept of effectiveness in the context of global development cooperation. It starts with a brief characteristic of global development cooperation and subsequently focuses on the rise of the Aid Effectiveness paradigm and its embodiment in the Paris Declaration. The second chapter proceeds with the particular position of the Czech Republic and the Republic of Moldova in the global development cooperation system, analyzes their changes under the increasing influence of global trends, including the requirement for aid effectiveness, and sums up the manifestations of these facts in their bilateral development cooperation. The third chapter is an attempt at contextualizing the effectiveness principles in the Czech development cooperation with Moldova based on the 2011 Survey on Monitoring the Paris Declaration and comparing the performance of Czech Republic to that of other donors in Moldova.
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