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Business plan – Development project of IRBOS, s.r.o. company
Myšák, David ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The aim of the thesis is a description of the planning, establishment and implementation of development project of IRBOS, s.r.o. company. The thesis is divided into theoretical and practical parts. The work is divided into theoretical and practical parts. The theoretical part explains and describes used terms like business, business, entrepreneur, business plan, financial plan and organizational structure of the company. The practical part is already covered by the project itself and contains information about the business plan,staffing, marketing and business strategy and financial aspects of the project.
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New Marketing trends
Myšák, David ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This bachelor thesis deals with modern marketing trends. The main emphasis is pointed on Internet marketing, which is devoted the bulk of this work. The reader is aware, at the beginning, with basic definitions of Internet marketing, which could help to better understand the specific context mentioned in this work. Further, the theoretical part deals with the question what extent is the internet marketing for the company necessary and describes its possible use in practice. Author of the work takes into account the trends predictioned by well known expert in the field of internet marketing, Larry Chase. Opening practical part is devoted to basic information about the company IRBOS Ltd., which has shown interest in the use of modern marketing trend. Another section describes the process of implementation of internet marketing.
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