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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Online Marketing Tools and their Effectiveness
 Lesný, Tomáš ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The diploma thesis deals with internet marketing tools, the tools of own web pages and the tools of internet advertising. In connection with growing importance of internet marketing arises question how effective are internet marketing tools and what are their benefits. This thesis compares benefits and effectiveness to a sample of internet marketing tools based on the branch metrics and based on a Return On Investment. The research includes 10 apllied tools of internet marketing from 12 described in a theoretical part. The thesis showes different effectivity and benefits for a different internet marketing tools while the method of the research could be also different according to the specific internet marketing tool.
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Organization culture and the options of their level ratings
 Lesný, Tomáš ; Voráček, Jan (advisor) ; Vinšová, Tereza (referee)
The objective of this Bachelor thesis is the creating of new model of organization culture which can make organization culture possible to be evaluated with the emphasis on easy applicability and financial modesty in comparison to other commonly-used models. The creating of OC-4 model was based on the connections between the pices of knowledge from second bibliografy, author's ideas and the examples of practice. Functionality of the model was verified by applying the new model to two organizations through the structured and unstructed talks. The results of the model were analyzed and consequently discussed. The résumé and recommendations are situated in the end of Bachelor thesis. The new OC-4 model demonstrated his functionality and modesty so the targets met.
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