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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Online marketing of portal iKariera.cz
 Kuzmiak, Štefan ; Stříteský, Václav (advisor) ; Samcová, Ivana (referee)
As a reaction to problems of the portal iKariera.cz with low numbers of visitors and registered users the thesis tries to evaluate the suitability, contributions and effectiveness of chosen online marketing tools and also their potential for solving those problems for the future. The thesis compares the contributions and effectiveness of SEO, PPC campaigns in the search engine of Google and campaigns at social network site Facebook.com with other offline and cross media campaigns realized at the same time. On the basis of a comparison of the outputs and other facts the thesis tries to give future oriented recommendations for the formulation of a marketing communication strategy for the portal."
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Finančná analýza Škoda Auto, a.s.
 Kuzmiak, Štefan ; Boukal, Petr (advisor) ; Lodr, Jakub (referee)
Bakalárska práca sa snaží komplexne posúdiť majetkovú a finančnú situáciu v spoločnosti Škoda Auto, a.s. a pomocou finančných ukazovateľov identifikovať hlavné faktory ovplyvňujúce výsledky jej hospodárenia. Jednotlivé charakteristiky sú následne zhrnuté a v porovnaní dané do súvislosti s vývojom v rámci odboru a celej ekonomiky.
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