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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
E-commerce project monetization
 Prášilík, Zdeněk ; Heřman, Jan (advisor) ; Hodboď, Radek (referee)
The aim of this thesis is a monetization of e-commerce project. Using various tools of online marketing avaliable. In particular performance oriented and paid ad formats including emailing, product search engines, search engine advertising, and advanced remarketing strategy. As a proove of success or failure of this intention, project will be evaluated with EBIT and ROI indicators together. An e-commerce project of bad economic condition has been chosen for the experiment, whitch barely covered own operational costs. Many changes were accepted during the experiment. Especially in expenditure structure and media mix used. Many changes in previous ad systems used and more new tools and performance marketing features added. The result is improove in project efficiency. Project becomes economically independent unit.
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Analysis of on-line communication mix of Danone Czech Republic and a proposal to its effectiveness
 Hodboď, Radek ; Postler, Milan (advisor) ; Raiman, Alexander (referee)
Diploma thesis studies the topic of on-line communication as a part of communication mix and marketing mix. It's closely connected with rapid technological development. It's therefore necessary to monitor trends, which are also part of the thesis. Based on the theoretical backgound, analysis of Czech internet and advertising environment and research of Czech firm's approach to on-line communication, author deals with the importance of on-line forms in comparison to other parts of communication mix. The outputs of the above are applied in the analysis of FMCG producer's on-line communication mix and competitive activities also. These findings are further formulated in recommendations for more effective on-line communication of analysed company and also serves to determine the new strategy.
Detailed record
Consumer protection at purchase of real estate
 Hodboď, Radek ; Horová, Olga (advisor) ; Mastracci, Daniele (referee)
This bachelor work is focused on quality analysis of estate agency services and consumer protection because of weak legislative regulation of real estate market.
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