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The Proposal for Improvement of the Work Motivation
Gřešek, Roman ; Steyer, Marek (referee) ; Pokorný, Jiří (advisor)
The aim of this thesis is to propose ways for improving work motivation in the company operating in field of financial services. In the introduction there are discussed theoretical knowledge concerning the motivation, stimulation, handling, motivation of individuals and others. There are mentioned world´s renowned authors of motivational theories, their specific theories of motivation, recommendations and strategies in motivation of managers. In the context of the work there are mentioned characteristics of the company, questionnaire survey and analysis of contemporary status in the company. At the end there are brought up problematical areas and proposed recommendations and ways to improve current situation in the company. This thesis was made for being used as a supportive material, which contains basic information that allow orientation in problems of work motivation and increase of work efficiency.
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Proposal of Marketing Strategy
Velček, Martin ; Ing.Roman Gřešek (referee) ; Zich, Robert (advisor)
The subject of this thesis is to analyze the current situation and design a marketing strategy. The work is divided into three parts: theoretical, analytical and design. The first part is a theoretical overview of the problem of marketing strategy, a description of analytical marketing tools and features in the building. The second part focuses on the analysis of the situation in the company using financial analysis, PEST analysis, Porter's five forces analysis, BCG matrix and SWOT analysis. The third part is to design, formulate marketing strategy using the marketing mix 6P. The conclusion is devoted to communication and promotion mix.
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Proposal of Marketing Strategy
Velček, Martin ; Ing.Roman Gřešek (referee) ; Zich, Robert (advisor)
The subject of this thesis is to analyze the current situation and design a marketing strategy. The work is divided into three parts: theoretical, analytical and design. The first part is a theoretical overview of the problem of marketing strategy, a description of analytical marketing tools and features in the building. The second part focuses on the analysis of the situation in the company using financial analysis, PEST analysis, Porter's five forces analysis, BCG matrix and SWOT analysis. The third part is to design, formulate marketing strategy using the marketing mix 6P. The conclusion is devoted to communication and promotion mix.
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The Proposal for Improvement of the Work Motivation
Gřešek, Roman ; Steyer, Marek (referee) ; Pokorný, Jiří (advisor)
The aim of this thesis is to propose ways for improving work motivation in the company operating in field of financial services. In the introduction there are discussed theoretical knowledge concerning the motivation, stimulation, handling, motivation of individuals and others. There are mentioned world´s renowned authors of motivational theories, their specific theories of motivation, recommendations and strategies in motivation of managers. In the context of the work there are mentioned characteristics of the company, questionnaire survey and analysis of contemporary status in the company. At the end there are brought up problematical areas and proposed recommendations and ways to improve current situation in the company. This thesis was made for being used as a supportive material, which contains basic information that allow orientation in problems of work motivation and increase of work efficiency.
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