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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Launch of the new product in BeBe Dobré ráno range
 Frančáková, Zuzana ; Postler, Milan (advisor) ; Nosková, Veronika (referee)
The master thesis "Launch of the new product in BeBe Dobré ráno range" describes development and launch of the new BeBe Dobré ráno extracereal on the market. The aim of the thesis is to evaluate launch of the novelty and based on the results of the research, propose the strategy for next possible launch in BeBe Dobré ráno range. The theoretical part of the thesis explains key terms as brand, strategic brand management and innovations. Practical part is focused mainly on development and launch of the novelty BeBe Dobré ráno extracereal, but the readers can also gain some acknowledge about BeBe Dobré ráno brand and Opavia company.
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Finančná analýza Třinecké železárny, a.s.
 Frančáková, Zuzana ; Lodr, Jakub (advisor) ; Petraníková, Anna (referee)
Cieľom mojej práce bolo vypracovať objektívnu finančnú analýzu a zhodnotiť tak finančné zdravie firmy, identifikovať slabiny ktoré by v budúcnosti mohli viesť k problémom, determinovať silné stránky na ktorých by firma mohla stavať a priblížiť procesy, ktoré vo firme prebiehali a nejakým spôsobom výraznejšie ovplyvnili konanie.
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