|
|
The impact of image on voting behavior
Dubová, Diana ; Buriánek, Jiří (advisor) ; Sládek, Jan (referee)
The diploma thesis is focused on the role of appearance in electoral decision making in the presence of political information and voters' characteristics. In the theoretical part experimental researches and real elections researches, which are focused on the appearance of political candidates, are presented. The results highlight the presence of stereotyped thinking in electoral decision making, the influence of the appearance of attractive candidates and the perceived competencies, that have a predominantly positive effect on electoral success, the negative evaluation of candidates with higher weight, and the inconsistent evaluation of ethnicity and gender of political candidates. Current research has shown that a political program, shared values and personalities at the head of political parties have been selected in the elections of political parties, and in the fictitious elections the candidate with the same political attitude has the greatest chance of success. However, the appearance of political candidates affects the success of candidates even in the presence of political attitudes and the characteristics of the respondents. Preferred is the attractiveness of the candidate and the appearance of competence, which is controlled by attractiveness and older age. A nice look of political...
|
|
|
Social Meanings of Male Beards
Dubová, Diana ; Hájek, Martin (advisor) ; Hrůzová, Andrea (referee)
Social meanings of male beards Abstract The study focuses on male beard modification, primarily on the significance of beard in the society and beard's ability of social communication. The study is based on the theory of first impression and categorization; male beards are regarded as source of conflictual and cooperative action. Theoretical part draws on previous research about attributed characteristics of beard, fashion and social communication of beard in the past, especially on the European continent, where beards communicated ethnicity, social status, gender and generational distances, sympathy and antipathy to the current events and values. Furthermore, the thesis concentrates on social communication of beard in the present and its perception in the society. Empirical part is based on a questionnaire survey and answers to the question which characteristics are currently attributed to male beard modification in the Czech Republic. Final findings confirm that beards are perceived as symbol of masculinity, dominance and social maturity, clean shaved face and face with mustache or goatee, taken as signs of conformity, are generally well-received, while faces with stubble receive negative ratings.
|
guest ::
