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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Instruments for Developing and Launching New Product on a Market
 Chasák, Dalibor ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on innovations and innovation management in ma-nufacturing companies. Innovation process, including marketing re-search, product developing and its market introduction, is used in par-ticular product sector of shoe protection.
Detailed record
Marketing Instruments for Developing and Launching New Product on a Market
 Chasák, Dalibor ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on innovations and innovation management in ma-nufacturing companies. Innovation process, including marketing re-search, product developing and its market introduction, is used in par-ticular product sector of shoe protection.
Detailed record

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