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Attitudes on solving the problems of the overweight and obesity
Paterová, Zuzana ; Tollarová, Blanka (advisor) ; Vlasáková Brskovská, Soňa (referee)
This diploma thesis deals with the attitudes of clients nutritional counseling company Diet Plan about overweight and obesity. The aim was to find out what are the reasons for preference nutritional counseling before medical facilities and experience of the medical facility. Furthermore how much weight had an education level of a consultant. As well, what is missing information for respondents needed to successfully reducing diet. The result of qualitative research is that respondents think that there is not enough information leading to successful weight loss. This lack of information means, that respondents are not able to evaluate and correct their own eating mistakes. Despite the fact that the respondents perceive some form of education in issues of healthy lifestyle and losing weight, they still lack concretized recommendations. Respondents have had bad experiences and negative images of medical devices. They argue that doctors create a bad atmosphere, they are rude and not helping to weight loss. Indifference and bad conduct can evoke a sense of stigma. In their opinion, the doctor will also give a general and sometimes outdated advice. Respondents favored the nutritional counseling because they expected individual care and specific instructions leading to weight loss. An important factor in...
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Marketing of Services in Obesitology
Brskovská, Soňa ; Vrzáček, Petr (advisor) ; Rivola, Pavel (referee)
This dissertation is based on the possibilities of improvement of obesitological care as delivered by general practitioners. The theoretical part is dedicated to marketing, obesitology and to the lesser known problem of gynoid obesity. The practical section describes the quantitative research into GP's delivering adult care in the Prague area, central Bohemian area, and amongst the clients of Centrum Preventivní Medicíny. The needs of GP's in terms of this type of care are examined. The main needs are elementary and further education, information about the problems of gynoid obesity, and the need for GP's to co-operate with obesitological institutions, including centres of gynoid obesity therapy. At the end of the thesis is a suggested list of products for Centrum Preventivní Medicíny. Also suggested is an algorithm of care for gynoid obesity for use in GP's practice. Key words: Obesity, Gynoid Obesity, Lipoedema, Komplex Decongestiv Therapy, GP, Algorithm of care.
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