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Development of the value proposition of the company
Brauner, Jakub
;
Havíř, David
(referee) ;
Zich, Robert
(advisor)
This thesis focuses on the development of the value proposition of a company operating in the fire protection services market. Based on the theoretical background and analyses, the thesis develops proposals for the strategic development of the company.
Detailed record
Proposal for Brand Development
Brauner, Jakub
;
Rampulová, Kateřina
(referee) ;
Zich, Robert
(advisor)
Bakalářská práce je zaměřena na rozvoj značky malé realitní kanceláře APOLLO reality. Teoretická část je zaměřena na vymezení pojmů a postupů v oblasti brandingu a reality. Dále se zde vymezuje rámec pro rozvoj značky. V analytické části byla provedena interní analýza společnosti se zaměřením na byznysovou a brandingovou část firmy. V externí části analýzy byl proveden průzkum vnímání značky a posouzení vizuální identity hlavních konkurentů. Na základě výsledků analýz byl vytvořen návrh pro rozvoj značky a kontrolu značky. Součástí návrhu je i plán implementace změn a kalkulace nákladů.
Detailed record
Proposal for Brand Development
Brauner, Jakub
;
Rampulová, Kateřina
(referee) ;
Zich, Robert
(advisor)
Bakalářská práce je zaměřena na rozvoj značky malé realitní kanceláře APOLLO reality. Teoretická část je zaměřena na vymezení pojmů a postupů v oblasti brandingu a reality. Dále se zde vymezuje rámec pro rozvoj značky. V analytické části byla provedena interní analýza společnosti se zaměřením na byznysovou a brandingovou část firmy. V externí části analýzy byl proveden průzkum vnímání značky a posouzení vizuální identity hlavních konkurentů. Na základě výsledků analýz byl vytvořen návrh pro rozvoj značky a kontrolu značky. Součástí návrhu je i plán implementace změn a kalkulace nákladů.
Detailed record
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