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Optimalizace workflow grafika při úpravě standardních úloh pomoci současných grafických programů
Khabirova, Maja ; Horný, Stanislav (advisor) ; Bedřichová, Jana (referee)
This work focuses on the description and characteristics of common problems which graphic designers face daily when working for advertising agencies. This work describes tasks and organises them according to the type of graphic being processed and the types of output. In addition, this work describes the ways these common tasks can be completed using modern graphics editing software. It also provides a practical definition of a graphic designer and graphic agency. The aim of this work is to map out the fundamental tasks with raster graphics which graphic designers must perform most frequently during their work and to suggest an optimal workflow. As a result, after collating all of the proposed solutions, a manual should take form. It should help to facilitate early stages of work for students who may hold the position of junior graphic designer within advertising agencies.
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Significance and Design of The Logo
Markvart, Jiří ; Čermák, Radim (advisor) ; Bedřichová, Jana (referee)
This bachelor thesis is devoted to the logo as an important element in the presentation of the company, organization, product, and, in some cases, also social and cultural events or people. The thesis is divided into two parts. The theoretical part explains the importance of the logo itself and describes its role in visual presentation. The differences between logos are discussed according to logos' purpose and design. Attention is paid both to logos in the commercial sector and of municipalities and state institutions, where visual presentation has made significant progress in recent years. The practical part is devoted to the creation of the logo itself and describes the methodology from the client's assignment of the project to the release of the style guide. It describes all important steps in the creation of a logo and discusses different options and variations that may occur during the process. The purpose of this thesis is to establish a clear overview of the significance of the logo as a major element in the visual presentation of a company or an organization, followed by guide to the entire process of creating a logo. Both parts together should provide the reader with a sufficient basis for understanding this issue.
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Utilisation of typography in enterprise management.
Bedřichová, Jana ; Horný, Stanislav (advisor) ; Brixí, Radim (referee)
This thesis is analysing some problems of visual communication and interpretation of visual information. It's focus on psychological, typographycal and colour aspects of document design. This thesis also includes some facts about an interpretation of information by the spectator. Introduction of this thesis points to the problems of corporate identity (and its components) and its conections with psychology and design. Then chapters with a bacic knowledge of typography, psychology, composititon design and color therory are defined. These chapters bring theoretical principles, applicable in corporate design. The last chapter defines the redesign of the corporate visual style and through some examples of the practice shows its conections with the theoretical knowledge described in this thesis.
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Using graphic in graphic interface of e-shops aplications
Bedřichová, Jana ; Šedivá, Zuzana (advisor) ; Žid, Norbert (referee)
This work analyses using of graphic on web mainly its relations to presentation of good. First part is considered on area of web design which describes the roles of graphics on web, suitable colours and layouts. This area analyses also relations between graphic on web and its usability and accessibility. Second part is considered on graphic formats and types of graphics used on web in presentations of the good. Last part evaluates web pages of three e-shops using several characteristics. This part includes also recommendations for analysed e-shops.
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