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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Valuation of company Shean, Ltd.
 Širůčková, Veronika ; Mařík, Miloš (advisor) ; Luxemburk, Patrik (referee)
The dimploma thesis deals with the determination of the market value of equity Shean, Ltd., which is focused on creation of e-shop and websites projects. The thesis consists of 5 parts: Strategic Analysis, Financial Analysis, Valuation of Software OmnixCMS, Analysis of value generators and Valuation. The paper used valuation methods EVA Entity and market comparison method. The work also includes valuation of an intangible asset for valuation purposes by EVA Entity.
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Marketing research of brand Kubík and its influence on children
 Širůčková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Bachelor Thesis "Marketing research of Brand Kubík and its influence on children" focuses on marketing research as a process and its assessment by means of statistic analysis, summarizes marketing segmentation, especially children market segment and also presents brand Kubík and its product. Practical part of thesis insists on proper marketing research in kindergarten and primary school with the aim of analyse the loyalty, brand awareness and children's attitude to Brand Kubík and its products.
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