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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Plan of Company
 Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Marketing Plan of Company
 Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
Detailed record
Zákon o účetnictví platný od 1. 1. 2016
 Šalena, Radek
This bachelor thesis deals with the Czech accounting law valid from the 1st of January 2016. The main goal of this thesis is to apprise a reader about the main changes in this law and after that to evaluate these changes in help with the data of real entities from the period before and after these changes. In the teoretic part should be described a teoretic knowledge about examined parts which are in my thesis the change in bookkeeping of inventory of own production, the new system in the division of entities and groups of entities, the changes in the simple bookkeeping and the changes in the financial statements balance sheet and profit and loss statement. In the practic part of my thesis are quantified the chosen changes and are mentioned the consequences which these changes in the accounting law means for entities.
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