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Rationality of Human Action and Preferences
Horák, Vít ; Sojka, Milan (advisor) ; Mlčoch, Lubomír (referee)
The thesis criticizes the subjectivist-teleological principals of economics. Economics intended to work with the individual preferences without normative, or any other, bias. The neutrality is, however, distorted by deep assumption of the economic thought - the a priori causality between the preferences and action. The teleological perspective as it was introduced by Karel Engliš was sharply delimitated with respect to causality. Neoclassical and Austrian school, however, do mix causality and finality in their conceptions of action and preferences. My thesis strives to describe this mistake. It is also possible to formulate the theme of the thesis as criticism of the assumption of certain a priori rationality of human action. I try to clear up the notion of rationality, show the possibilities of its meaning and point out at the radicalism of any assumed causality it may encompass. I use the critical conclusions to outline a preference framework that would not repeat the identified mistakes, which would, however, set out from the subjectivist-teleological perspective as well.
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The aqueduct under the highway through of the microtunnel
Hoza, Martin ; Kunc, Jaroslav (referee) ; Horák, Vladislav (advisor)
During the construction of water pipeline Strelice is necessary to overcome the D1 motorway. This thesis deals with design of the motorway crossing using trenchless technologies. Combination of pipejacking and shield tunneling is chosen. Static calculation includes determination of the jacking force, proposal of the thrust block and assessment of the reinforced concrete jacking pipes.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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The tunnel on the fast railway
Závacký, Martin ; Rupp, David (referee) ; Horák, Vladislav (advisor)
The theme of this thesis is to create a conceptual study of the tunnel on high speed railway. Selection of suitable cross section and tunnelling method with considering of geological conditions of the site. Design of primary support and technological process of construction.
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