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Czech on website of discount servers
Ihnatsenia, Hanna ; Hoffmannová, Jana (advisor) ; Starý Kořánová, Ilona (referee)
This thesis deals with the complex characteristics of communication that occurred on the webpages of the discount servers during Fall 2011 - Spring 2012 capturing specific combination of both, professional and word-of-mouth, advertising styles. Advertising texts produced by the advertising agent could be described as informative and persuasive with entertaining elements of gameplay and humor. Informative function is being realized by means of professional style (e.g. using words of foreign origin) associated with seriousness and literary expression, and by means of preparing different forms of advertising texts and publicity on the Internet. Realization of persuasive function happens through informal and direct communication using salutations, imperatives, emoticons, slang and domesticized terminology of foreign origin, and through presence of Czech spoken speech in these texts. Dialogue between agents and customers occurs in corresponding internet forums that is certain mixture of correct and neutral opinion on one hand and manipulative, exaggerated, emotional and often ungrammatical expressions on the other hand. Moreover, the names of these discount servers are formed in terms of word formation (e.g. Slevomat, Slevopolis, Vykupto, Zapakatel, Nebeslev, Mydeals, etc.) describing their motivation....
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Didactic utilization of advertisement videos in Czech foreign language teaching
Zahornadská, Eva ; Starý Kořánová, Ilona (advisor) ; Šormová, Kateřina (referee)
The subject of the diploma thesis Didactic utilization of advertisement videos in Czech foreign language teaching is to point out the low integration of commercial audiovisual material into the language teaching. Fundamental principles and processes of communicative approach are presented in the theoretical part. The thesis then follows up with the role of video in the choice of proper audiovisual material. Concrete activities for video inclusion in learning are proposed. Advertisement texts are defined next, space is also given to the advertisement itself and guidelines for creating learning materials. The practical part is dedicated to analyse content of current textbooks of Czech language for foreigners which shows the work with video, respectively advertisement videos. Consequently, four lessons for language levels A1, A2, B1, B2 according to CEFR were presented and distributed to Czech foreign language teachers. Materials were tested in various types of teaching groups by means of a questionnaire survey and short interviews and then the acquired data were evaluated. Respondents also expressed how often they perform video-based activities, confirming the hypothesis about minimal use of video in Czech language courses for non- native speakers.
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Collocability of aspect in Czech
Starý Kořánová, Ilona ; Petkevič, Vladimír (advisor) ; Esvan, Francois (referee) ; Bermel, Neil Halford Andrew (referee)
The goal of the thesis is to contribute to the description of the category of aspect and to do so in an alternative way, i.e. without linking aspectual value of a sentence exclusively or directly to the morphological make-up of the verb. The starting point is the distinction between states and activities, i.e. between state and activity events. In the center of our attention are states, namely the way how states are expressed by perfective predicates. Two analyses of corpus data (SYN v7) were performed to pursue the issue. The first analysis focused on the occurrence of state and activity meanings of perfective forms of so-called capacitive verbs. It turns out that one of the decisive factors construing the aspectual meaning of a sentence is the category of tense. The other analysis focused on a collocation we have termed aspectual paradox. It combines durative adverbials (for instance stále) with perfective verbs in the framework of one construction. This analysis has demonstrated that another important factor involved in sentence aspectual construal is modality. Another outcome of this analysis is a classification of state meanings of the "durative adverbial + perfective" collocation. Eleven kinds of meanings were established: ability, possibility, existence, quality, quantity, etc. Verba...
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Collocations of colour terms in Czech and Russian
Privezentseva, Olga ; Starý Kořánová, Ilona (advisor) ; Hnátková, Milena (referee)
In this bachelor thesis we are examining collocations of basic colour terms in Czech and Russian. The thesis consists of two parts: theoretical and practical. The theoretical part is focused on explaining the basic linguistics terms of lexicology, frazeology and corpus linguistics. It will then present the criteria for defining the basic colours terms in both languages based on Berlin and Kay's theory. The practical part is focused on contrastive analysis of the basic colour terms using in Czech and Russian based on the evaluation of the dictionary materials and data was found in the Czech National Corpus and the National Corpus of Russian Language. Keywords: ČNK, NKRJ, collocation, lemma, phrase
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Linguistic Hedges in Czech and English
Kim, Sujin ; Starý, Zdeněk (advisor) ; Starý Kořánová, Ilona (referee)
This bachelor's thesis examines two types of hedges; propositional hedges, which are responsible for vagueness in the propositional content of the statement, and relational hedges, which refer to the vagueness in the relation between the propositional content and the speaker. The goal is to show how hedges interact with cognition and its importance in how we form and understand the meaning of an utterance. This has been done by examining propositional hedges in relation to relevance theory and relational hedges in relation to the grammatical category of evidentiality. Hedges and hedging are important means of our everyday communication, one without which it would be impossible to express what we mean. Keywords Hedge, relevance theory, evidentiality, evidential, categorization, vagueness, communication strategies
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Comparison of Phrasems with Names of Parts of the Body in Czech and Persian
Khademi, Mona ; Starý Kořánová, Ilona (advisor) ; Čermák, František (referee)
The aim of this work is to compare the phrasemes and proverbs of two different languages, which from the historical point of view come from the same common ground, but have developed independently for the last few thousand years. Due to the grammatical differences between the two languages, the thesis focuses on semantic and lexical similarities and differences. The thesis is divided into two parts. In the theoretical part, we define the terms phraseme, collocation phrase, idiom, adage and others and describe the metaphor and metonymy as two frequent mechanisms, applied in proverbs and phrases. In the practical part, we compare the Czech and Persian proverbs and phrasemes containing body parts. The practical part is organized according to the frequency of phrasemes for individual body parts in Persian. Each body part contains idioms broken down by the degree of equivalence. The conclusion is unexpected, as the degree of consistency or the similarity of the phrasemes is greater than we assumed because of geographic, cultural and historical differences
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Collocations of the lemma "kámen" in the Czech National Corpus
Russkikh, Olga ; Starý Kořánová, Ilona (advisor) ; Hnátková, Milena (referee)
The work focuses on examining the collocation of the lemma kámen in the SYN Version 4 of the Czech National Corpus, namely the combination of adjectives with the noun kámen in the simile jako kámen.The bachelor's thesis is divideded into two parts: the theoretical part and the practical one. The theoretical part of the thesis deals with some fundamental terms which are needed for the following practical research. The practical part of the thesis analyses the meaning of adjectives in the above-mentioned simile in individual examples from the Czech National Corpus. The aim of the bachelor's thesis is also to find unusual cases of the use of this simile. Key words lexicology, concept, lexeme, collocation, corpus linguistics
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Collocations of the lemmas "země" and "nebe" in the Czech National Corpus
Maslova, Alexandra ; Starý Kořánová, Ilona (advisor) ; Hnátková, Milena (referee)
In this bachelor thesis we are examining lemmas "nebe" and "země" in the Czech National Corpus. The thesis consists of two parts: theoretical and practical. The theoretical part is focused on explaining the terms of basic lexical units, lemmas and collocations. Beyond that, it contains a brief description of phraseology and idiomics and introduction to the Czech National Corpus. The practical part contains the materials obtained in the search in dictionaries and in the corpus, its comparative analysis and more detailed description of data founded in the corpus.
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Grammatical Category of Nouns and so called singularia tantum (based on the The Czech National Corpus data analysis)
Chobalko, Antonina ; Starý Kořánová, Ilona (advisor) ; Adamovičová, Ana (referee)
In our thesis, we focus on singularia tantum, which are nouns that are used only in the singular. More specifically, we focused on the names of the food that are typical examples of singularia tantum. However, we found that many of these nouns are to be found in the plural as well, but the most recent Czech dictionary (2005) does not include this kind of information. In our thesis, we show list of these nouns and we show how they are used in plural. At the same time we find many examples, where contemporary practice in the Czech language diverges from this dictionary.
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Idioms with numerical component in the Czech and Chinese Languages
Gong, Luoxi ; Hasil, Jiří (advisor) ; Starý Kořánová, Ilona (referee)
This Master's thesis is devoted to comparing Czech and Chinese phrasemes and idioms containing basic numbers of one, two, three, four, five, six, seven, eight, nine and ten. The theoretical work contains materials related to the definitions, history and traditions of IF in Czech and Chinese linguistics, as well as the history of phraseological discipline in their own countries. After comparing the conceptual and associative meanings of the numerals after entering some collocations in both languages, the obtained materials were analyzed by statistics. In the last part of this work we demonstrated the equivalents of phrasemes in the second language. Key words: phrasem, chengyu, idiomics and phraseology, numerals as a component of phrasemes, equivalents, Czech and Chinese. .
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