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Practice Application of Municipal Marketing
Vlachová, Jana ; Luštický, Martin (advisor) ; Novák, Michal (referee)
The thesis analyses together used instruments of marketing communication mix of town Pelhřimov. These instruments are evaluated from the view of informing and linking of citizens into the decision-making process in the public service. By Questionnaire investigation the thesis recognizes the effectivity of marketing instruments and their impact on target groups of inhabitants of the town. It also identifies possible communication barriers and gathers suggestions for new forms of communication. On the basis of the synthesis of found facts it puts before measures for improving of current status of marketing communication of town Pelhřimov.
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Set of Problems connected with Unemployment and Alternative Solution at the Economic Crisis Time
Černík, Peter ; Musil, Martin (advisor) ; Luštický, Martin (referee)
Peter Cernik, Set of Problems connected with Unemployment and Alternative Solution at the Economic Crisis Time. Thesis, Faculty of Management University of Economics in Prague. Tutor Ing. Martin Musil, Jindřichův Hradec, 2010, 74 p. and 1 p. attachments. The thesis analyzes the economic crisis of 1929 and the similarity of the current economic crisis. Thesis will also focus on unemployment and living standards as a result of the economic crisis. The aim is to highlight the ineffectiveness of conventional solutions, which governments are doing and outline certain alternative solutions that might be effective in the long term. One such solution is the development of transport, because it is a major factor in job hunting , or the implementation of the business. The practical part of the thesis deals with a futuristic transport solution which would provide a much superior mobility of the workforce as we know it today. Effective functioning of such services would be more efficient to avoid the consequences of economic crises that await mankind in the future.
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Analysis of Conception Support of Small and Medium-Size Entrepreneurship
Hyblerová, Michaela ; Luštický, Martin (advisor) ; Ševčík, Daniel (referee)
The bachelor thesis analyzes the position and the role of small and medium enterprises in the economy of the Czech Republic based on the Concept of Small and Medium Enterprises, especially the concepts in years 2007-2013 approved by Resolution of Government of the Czech Republic No 392 of the year 2006. The thesis focuses on improvements and developments in infrastructure leading to business development namely in the sphere of subsidies and investments with regard to the accession of the Czech Republic to the European Union.
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The World Foods Crisis
Duras, Jan ; Musil, Martin (advisor) ; Luštický, Martin (referee)
The aim of my thesis was to find out and describe possible reasons of world food crisis and to estimate its impact on society. Then was examined an approach of public to studied area by the means of an internet inquiry and finally were sought out remedial measures. Eight possible reasons were selected out of relevant data and then was discussed their contribution to worldwide food availability. On the basis of my studies of the data refered to each of the selected issues I concluded that the most important reason seems to be protectionism that developed countries use for their markets. This situation should be handled with the highest responsibility otherwise both local and global problems could arise. One of important consequences should be enhanced immigration into developed countries and related problems - for example increased criminality.
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Analysis of Economic Activities of the Czech Republic's Regions, Relation to the Regional Development, Region "Vysocina" Application
Janíčková, Martina ; Peková, Jitka (advisor) ; Luštický, Martin (referee)
This diploma thesis deals with the regional financial management and its relation to the regional development. It can be separated into two parts. The first part of the thesis deals with the reform of public administration, at which the region was created as an autonomous unit. I define its competences, authorities, relation to regional policy, the structure and the trend of revenues and expenditures of regional budgets between 2001 nad 2009. The second part concentrates on the analysis of the position of the concrete region,Vysocina region, in the regional development. Vysocina region implements the regional policy through the Regional Development Plan of Vysocina region. The regional policy is financed by the resources of funds. These funds are not included in the regional badget. There are two funds -- the Vysocina Fund and the Fund of strategical reserves. The goal of the thesis is analysis of the regional financial management with relation to the regional policy of the region and to evaluate the way, how the regional policy is put into effect, and the methods of the regional policy financing.
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