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Possibilities of minimalization of induced drag
Skarolek, Vilém ; Kouřil, Martin (referee) ; Lajza, Ondřej (advisor)
Lift-induced drag is a significant part of total drag of airplane during flight, thus its minimization is desirable for economical operation of air service. This bachelor thesis deals with possibilities of induced drag minimization. First part of this thesis presents basics of induced drag origin during flight. The second part of the thesis contains overview of potential methods of induced drag minimization, their description and structural design, including comparison of particular methods of drag minimization.
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Seniors and healthy lifestyle: segmentation and application of public health branding
Kouřil, Michal ; Chytková, Zuzana (advisor) ; Holmerová, Iva (referee)
The thesis focuses on the segmentation of seniors in their approach to a healthy lifestyle and subsequent application of marketing tools in order to improve this approach of the selected segment. The theoretical part consists of a situation analysis explaining relations among population ageing, health care expenditures, employment and health condition of the population and then mapping of important areas such as quality of life of seniors, their healthy lifestyle and marketing methods associated with these areas. The practical part starts with the segmentation of seniors based on extensive database of the MML - TGI research and using analytical software Data Analyzer both provided by research agency Median. One of created segments is then chosen according to its possibilities of a behavioral change related to healthy lifestyle. The thesis is concluded with a design of a new public health brand and associated campaign both designed in order to appeal to selected segment according to principles of public health branding.
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Farmacoeconomic analysis of distribution of health care product CoreValve
Chaloupková, Aneta ; Klečka, Jiří (advisor) ; Kouřil, Michal (referee)
This diploma work is focused on using economic analysis methods to compare cost-effectivness of an innovative technology for treating aortic stenosis that is transcatheter implantation of an artificial valve CoreValve by Medtronic with traditional treatments. During the analyses we utilized only publicly available data which are often too general while more specific data might not be available because they do not exist or are not publicly available. This work sets up a theoretical foundation for the analyses, performs the analyse sof the product, PEST analyses and cost analyses. Since pacient's willigness to pay index (WTP) in the Czech republic has not yet been measured for this treatment, it is not posible to confirm the cost-effectivness of CoreValve, even though it has been confirmed in several countries based on the literature search related to this topic.
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Petelyse-PET Recycling
Veselý, Václav ; Kouřil, M.
Report sumarised up the results of project petelyse-chemical recycling of PET boltes. The analytical method was valided for watching of a technologie. The data from pilot plant was ground of design and material and energy balance and development of aparates. This report was base for feasibility study of process chemical PET botles recycling.
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