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Proposal of Marketing Mix for Cymbals Reseller
Dubnický, Marek ; Pálesch, Filip (referee) ; Mráček, Pavel (advisor)
This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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Communication Mix of the Company Tovares s.r.o.
Jamborová, Markéta ; Ryzá, Michaela (referee) ; Mráček, Pavel (advisor)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
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Marketing Activities for Entry into the new Location
Palla, Jaroslav ; Dvořáková, Renata (referee) ; Mráček, Pavel (advisor)
This thesis analyzes the current situation of the market in the South Moravian region in the field of purchase and processing of metal scrap. The first part is focused on the necessary theoretical background. The second part presents a TSR Czech Republic, Ltd. and the analysis of general and professional environment with the emphasis on competition. The result of the work activities are suggestions for getting new customers and the establishment of a new market, where the company last year built a new strategic scrap yard.
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Communication Mix of Day Care Centre
Karasová, Barbora ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
The main subject of the thesis “Communication mix of day-care centre“ is a proposition of a communication mix for the starting civic association JOHANKA. The first part focuses on the necessary theoretical data. The second part presents a philosophy of the day-care centre, market analysis, customer, competitors and SWOT analysis. The communication mix is proposed on the basis of the analyses and it will be effective for the day-care centre for gaining awareness in the market with the lowest cost possible.
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Marketing Mix of Language School Presto
Zapletalová, Klára ; Padoslky, Petra (referee) ; Mráček, Pavel (advisor)
The thesis is focused on the analysis of current marketing mix of the Presto language school, especially on its marketing mix of language courses for the public. On the basis of acquired information, it presents recommendations for possible improvement. The theoretical part of the thesis emphasizes service marketing mix, and explains its components. The following parts analyse the outer environment of the language school, as well as its current marketing mix, and bring suggestions for enhancement of the marketing mix of language courses for the public.
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Marketing Communication of a Furniture Selling Company
Bartošová, Martina ; Volhejnová, Kristýna (referee) ; Mráček, Pavel (advisor)
Diploma thesis is focused on marketing communication of IKEA Czech Republic, Ltd., particularly on a subdivision in Brno. The theoretical part consists of theory of market-ing mix with focus on propagation and marketing-mix tools. Furthermore, the analysis of communication mix of IKEA Brno and the most significant competitor is conducted. Based on the findings from the analytical part, the suggestions for propagation im-provement are constructed.
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Marketing Mix of the Hotel Panon
Burdová, Lucie ; Šebestová,, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis focuses mainly on the analysis of marketing mix of hotel PANON, which offers accomodation in South Moravia in the town Hodonín in *** category in single, double and triple rooms as well as in apartments of different categories, catering services and a large number of additional services. The aim of this thesis is to make marketing mix of given hotel more efficient and thus ensure not only growth of existing number of guests, but also get new domestic and foreign guests, which will lead to growth of profit of the hotel PANON and strenghtening of its position in the tourism market.
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Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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Marketing Mix of the Company
Konečná, Eva ; Salamon, Jakub (referee) ; Mráček, Pavel (advisor)
The diploma thesis is focused on marketing problems of company. The thesis solves marketing mix, products and offered services. The result is suggestion of marketing mix improvement, especially of marketing communication, which leads to acquisition of customers.
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