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Motivation of the volunteers at sports events of the organization Tri pro zdravi
Kouklíková, Klára ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: The motivation of the volunteers at sports events od the organisation Tri pro zdravi. Goals: The main goal of this bachelor thesis is the assessment of the motivation of volunteers who participated in events organised by Tri pro zdravi. Another aim consists in fomulating proposals on how to raise the motivation od volunteers to return and participate in the events again. Methods: This work is based on qualitative data collection methods: observation and in-depth interview. As a quantitative data collection method, a questionnaire has been used. Results: There are differen stimuli that may influence the motivation od the volunteers. The volunteers od past events od the organisation Tri pro zdravi were mainly influenced by internal motives. External motives such as small gifts of a free starting fee, however, were also quite effective. Those volunteers who do not want to paticipate in these events anymore mostly did not feel needed. Therefore, a work plan for each od the station sis included as one of the recommendations. Key words: Sports volunteering, sports volunteer, motivation, stimuli, sports event.
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Marketing communication of softballclubs fans playing women's Extraleague
Tauchenová, Natálie ; Čáslavová, Eva (advisor) ; Pecinová, Markéta (referee)
Title: Marketing communication woth fans of softball club playing Women Extraleague Objectives: The aim of this thesis is to analyse the current situation of marketing communication of those two softball clubs playing czech women's Extraleague and to create suggestions and recommendations for the improvement of marketing communication of those clubs and general recommendations for the clubs playing this league. Methods: The results of this work were made thanks to qualitative marketing research. The greatest benefit was brought by method of semi-structure interview with club managers and the questionnaire with fans. For more information about current situation of marketing communication was used analysis of documents, especially websites and social media. Then the SWOT analysis was created on the basis of results of non-structure personal observation and the comparison of marketing communication of those clubs was made on the basis of marketing research. Results: The results confirmed opinions of managers that the most used communication channels include social media, web pages and email communication. On the basis of results were identified individual weaknesses for each club in WOM marketing, sponsoring, merchandising, direct marketing and making games more attractive. For all these marketing...
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Prague Rallysprint's marketing communication
Šenkýřová, Michaela ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Prague Rallysprint's marketing communication Objectives: The main goal of this thesis is description and survey of the recent marketing communication of the Prague Rallysprint, and evaluation present marketing communication on the basis of finding data; alternatively create some suggestions for its improvement. Methods: In this thesis, following qualitative methods are used: structured interview, descriptive case study, analysis of documents and monitoring. Interviews show the original promotional strategy and promotional instruments. Descriptive case study was used to gain more information about promotional strategy. Document analysis helped to study internal documents like reports, marketing guides and promotional materials. Monitoring was used to visual exploration of promotional materials, so that they can be improved. This method was also focused on sponsors and their position. In this thesis is used questionnaire as quantitative method. The goal group are fans from motor sports. Results: The results of this thesis are the evaluation of original marketing communication and creation of suggestion for its improvement. In a new project come to expand of printed advert, internet communication via live stream, PR activities work back with press conferences and at sponsoring go steps for...
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Volunteering on sport event - Olympic Park Rio Lipno 2016
Svobodová, Markéta ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Volunteering on sport event - Olympic Park Rio Lipno 2016 Objectives: The main objective of this bachelor thesis is to research the satisfaction of the volunteers' cooperation with The Czech Olympic Comittee at the sport event. The Olympic Park Rio Lipno 2016 Methods: The research has been carried out using questioning and observation. The quantitative method was implemented through written and electronic quastionnaires. Another method chosen for this survey was participated observation in the original environment, implemented though personal questioning. For accomplishing higher quality survey I chose to participate at this event as volunteer myself. In my role as observation volunteer, sc. an equal member of the team, was to inform the coworkers about my true identity. Results: The results of research showed that the volunteers evaluated the organization of cooperation with The Czech Olympic Commitee as average and with the course of which they were rather satisfied. Through the research I have identified the organizational shortcomings that need to be addressed in the future collaboration with volunteers. I personally evaluated the organization of OPRL 2016 volunteers as highly nonprofessional. In case that COC will not pay attention to quality care of their volunteers and will not ensure...
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Marketing plan for online surfing magazine
Michna, Jakub ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Název: Marketing plan for online surfing magazine Cíle: The main aim of this thesis is to design a marketing plan for launching new online surfing magazine. This project would emerge from present online media Freeride.cz/Water, which adverse situation is going to be analyzed. Metody: Author used interviewing and personal survey as methods. Secondary data collection, PEST analysis and Google Analytics tool served as framework for resulting SWOT analysis. Výsledky: The marketing plan for one year period is the outcome of this thesis. It will be used as practical basis for launching new online surfing magazine. Klíčová slova: marketing, marketing plan, online magazine, surfing, online media, Google Analytics
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Marketing plan of a non-profit organization Sporťáček
Maroušková, Michaela ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing plan of a non-profit organization Sporťáček. Objectives: The goal of this bachelor work is to create a marketing plan that could be used as a guide for marketing activities of the organization in the year 2018. Another goal is to find out via analysis, where the deficits of currently used marketing activities are and what needs to be achieved in the following year. Next step is to suggest new strategies, which would fulfil stated marketing goals. Methods: Document analysis and participated observations were used for getting secondary data. The PEST analysis was carried out by evaluating the probability of impact and occurrence of the chosen factors. The competition analysis was based on comparison according to particular criteria. Results: The PEST analysis answered questions such as which external global aspects influence the company the most at this moment and also predicted their future development. The competition analysis showed, that the biggest threat for the organization are local organizers of events with the same purpose and same location of the event. Their advantage is a bigger support from the local sports clubs and also from local governments. The second big threat are events focused on kids, that are held in more than one city of the Czech Republic. Key words:...
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Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun
Podlaha, Rostislav ; Pecinová, Markéta (advisor) ; Holánek, Michal (referee)
Title: Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun Objectives: Thesis "Marketing Research of Customer satisfaction in Sportcentrum TJ Lokomotiva Beroun" is in its final form a very important source of information for Sportcentrum TJ Lokomotiva Beroun The aim of the work was to find customer satisfaction with services and products according to their expectations. The opinions, comments and suggestions made by respondents on the services provided were used to assess the state of the sporting organization. On the basis of the status evaluation, a proposal for a possible improvement was presented. Methods: The thesis is based on the theoretical knowledge on the subject. To determine customer satisfaction, marketing research based on the questionnaire survey method was used. The results of the questionnaire are captured in the charts. Based on their interpretation, the status and operation of the organization were assessed. When obtaining information about the operation of the TJ Lokomotiva Beroun sports center, a semi-structured questionnaire was carried out with an employee of the sports center. Results: Marketing research is the source of information that has not yet been at the sports center and therefore the management of the sports center has no knowledge of...
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Dynamics and structure of interpersonal relations in FbŠ Bohemians
Jarešová, Kristýna ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Dynamics and structure of interpersonal relationships of FbŠ Bohemians Objectives: The main goal of this thesis is to chart out the relationships and social ties in the women's extra-lique team of FbŠ Bohemians. To create a player profile, find out how communication works, whether there is enough morale, presence of disparate groups and what are the causes of problems inside the team. Subsequent processing of information should provide a suggestion of how to improve the team situation and help to improve results in the highest female floorball competition. Methods: The main part of this thesis is done by using the quantitative method, which is a questionnaire survey. The qualitative method used in this thesis is semi-structured interview. Results: Results of the thesis clearly point to lack of communication. There is also a problem with disparate groups even though the team's cohesiveness is high. We managed to find 5 players, which are being seen as informal leaders and the couch should be working with them. There are also many factors that distort morality and it will be necessary to eliminate them in the future. In the present time the coach is considered as "just a coach" and for most of players his personality is not major essential. This marks that in the future he should work to...
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Marketing communication of tennis club TJ Spoje Praha
Nesvorný, Jan ; Pecinová, Markéta (advisor) ; Kočíb, Tomáš (referee)
Title: Marketing Communication of TJ Spoje Praha Tennis Club. Goal: The aim of this thesis is to analyze current marketing communication and then suggest new marketing communication of the club for the year 2017. Methods: Methods of qualitative research (half-structured interview and non- structured observation) were used for the collection of information. Analysis of the club's internal documents was used as well as a method of quantitative research. Results: The plan of the club's marketing communication for the year 2017 is the main result of the work. Using more communication tools and improvements of currently used marketing tools are suggested as well. Keywords: Communication mix, Sports Marketing, Tennis Club, Interview.
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Marketing mix of FK Pardubice and proposals for its improvement
Šejvl, Martin ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FK Pardubice and proposals for its improvement. Targets: Analysis of various marketing instruments that form the marketing mix sports club. Determine the views of fans for marketing the club and then suggest ways to improve the quality of marketing mix, which would lead to higher customer satisfaction and attendance of matches. Methods: Analysis of literature in the field of sports marketing, implementation and evaluation of the questionnaire, informal interviews, participant observations and case study analysis of the marketing mix. Results: To improve the quality of marketing mix have been suggested recommendations. Suggestions relate primarily expansion manpower, proactive communication with supporters and improving promotion. Key words: Questionnaire, marketing, marketing mix in sports, sports marketing.
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