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The influence of the financial crisis on advertising expenditure volume
Michalcová, Anna ; Písař, Pavel (advisor) ; Zemplinerová, Alena (referee)
The main objective of my bachelor thesis is to analyze the possible influence of the financial crisis on advertising expenditures. The first part of the thesis compares several examples of theoretical approaches to the economics of advertising. The analytical part of the thesis investigates the impact of the financial crisis on advertising expenditures. I have performed the analysis on the example of the Czech Republic and USA, where it was possible to observe such an influence in advance. In the final part I apprise of a situation in several companies, and evaluate whether the financial crisis has affected their advertising expenditures.
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American mortgage crisis
Lukeš, Filip ; Antoš, Ondřej (advisor) ; Zemplinerová, Alena (referee)
This bachelor thesis is focused on American mortgage crisis. It was highly influenced by book Money, Bank Credit, and Economic Cycles. This book was written by Jesús Huerta de Soto, who uses the theory of Austrian school, which is applicable to contemporary crisis. Austrian theory and another terms related to crisis are explained in the first part. In the second part thesis explain how such a huge crisis occured and in particular is focused on one of the most discussed area -- subprime mortgages. In the third part the consequences of cisis are analysed. In the last part of this thesis situations on mortgage market in the Czech republic is compared with the American mortgage market, impacts of crisis and state reaction on this crisis.
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Arms and military equipment trade regulations in the Czech Republic
Děcká, Michaela ; Písař, Pavel (advisor) ; Zemplinerová, Alena (referee)
The thesis deals with the arms and military equipment trade regulations in the Czech Republic and it pays particular attention to foreign trade regulations. There are strict state regulatory measures signifying restrictions of access to the market and approval of particular trade orders. The main goal of my work is analyzing the consequences of these regulatory measures from the point of view concerning costs and returns and from the side of their influence on arms market structure. The thesis also examines socially undesirable phenomena occurring in state regulations of arms market, especially bureaucratization and related expenses, corruption and black market. At the end of the thesis I come to the conclusion that from the economic point of view, the established state regulations are considerably inefficient, nevertheless necessary owing to specific qualities of regulated commodity.
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(De)regulation of the taxiservice
Páchová, Markéta ; Munzi, Tomáš (advisor) ; Zemplinerová, Alena (referee)
This thesis is focused on taxi service, which is one of the most regulated services in a modern society. State intervenes into this branch not only by barriers of entry but also by price regulation. I try to take a think if the state intervention is the best solution for its effective function. As the theoretical ground of my investigation I used the general theories of regulation and findings of foreign studies that deal with this market. As the specific example I used the market of taxi service in Prague, which has not been enjoying a good reputation. I try to map its situation and judge the regulation imposed on it. I target the price regulation which has been established since 1991. I sketch the main impacts of price deregulation and the other solution of contemporary situation.
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Spektrum rizik a možné návrhy jejich eliminace při čerpání dotací z evropských strukturálních fondů
Mikulová, Magdaléna ; Písař, Pavel (advisor) ; Zemplinerová, Alena (referee)
The main target sets by this bachelor thesis is to identify the most fundamental risks, which endanger subjects during the pumping of dotations from the european structural funds and suggest possible ways of their elimination. The first part of this bachelor thesis contains theoretical introduction about european grant policy, defines conditions for dotations pumping from funds, specify particulars funds, mentions projects, which already have been succesfully realized. It's also described the actual subjects options how to get money from the european resources. The second, analytic part of work defines number of fundamental risks, which subjects can overtake during the grant process. Risks are specified and are designed possible variants how to avoid them. Subject project's device does not have to be negatively effected by these risks. Bachelor thesis also contains consultancy companies market analysis and questionary research to get some practical knowledge.
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Influence of Internet on Competion
Netolická, Daniela ; Zemplinerová, Alena (advisor) ; Ždímal, Martin (referee)
Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it with traditional media (TV, press, outdoor, etc.) Rest of this paper focus on Czech retail market on Internet and shows bad and good strategies of biggest e-shops in Czech republic. Last part is about trends on the Czech market.
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Evaluation of the effectiveness of program supporting small and medium-sized enterprises with the emphasis on the labour market
Janečková, Lenka ; Zemplinerová, Alena (advisor) ; Ševčíková, Michaela (referee)
The main objective of my diploma thesis is to reach the significance of small and medium-sized enterprises and make a statistical analysis of the specific program supporting small and medium-sized enterprises provided by the Czech Moravian Guarantee Bank with the emphasis on the labour market. The analysis indicated that small and medium-sized enterprises are significant players not only in the Czech economy, but also in other states in the world. Small and medium-sized enterprises make 99,23% of the whole business sector in the Czech Republic. They dominate in sectors such as trade, services, fishing, manufacturing and other labour-intensive industries. No less important role small and medium-sized enterprises play in providing jobs, for 59,9% of work force employed in the Czech Republic. Most of empirical studies claim that small and medium-sized enterprises are significant in job creation as well as in job destruction. The certain of jobs in small and medium-sized enterprises are really poor in comparison with the large companies. There are lots of supportive programmes for small and medium-sized enterprises which are concentrated on regional level as well as blanket character. Evaluation of the program supporting small and medium-sized enterprises provided by the Czech Moravian Guarantee Bank confirmed their significance role in job creation and also indicated their small part in job destruction.
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Outward Direct Investments by Czech Companies
Šafandová, Eva ; Zemplinerová, Alena (advisor) ; Antoš, Ondřej (referee)
The thesis provides information on rarely discussed issues -Czech outward foreign direct investments. The theoretical parts contains a brief overview of major theories and methodology of outward internationalization processes. The main hypothesis that deals with this issue is so called "investment development path" paradigm (IDP). This model explains why countries at a lower development stage first host foreign direct investments and why and when they start investing abroad. The practical part concentrates mainly on history, trends and role determining outward foreing direct investments of Czech enterprises. The major source for the analyses in this part is based on Czech National Bank data, Czech Statistical Office data and relevant scientific researches. This part also describes investment strategy of Czech companies - ČEZ a.s, Zentiva N.V. and Škoda-Auto a.s.The last chapter is engaged in applying IDP theory on case of Czech Republic.
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Regulation of professional services - case of sworm interpreter
Havlínová, Nikola ; Zemplinerová, Alena (advisor) ; Lipka, David (referee)
This thesis focuses on the issue of working licences for sworn interpreters. Sworn interpretation is a service used in both the private and the state spheres when there is a need for sworn interpreting or translation. The interpreting work or translation is then performed by sworn interpreters appointed by the state. The conditions for appointing a sworn interpreter are subject to legislation. However, concisely speaking the service guarantees that the translation or interpreting work performed by a state-appointed sworn interpreter conforms to the original text. The translation or interpreting work is furnished with the sworn interpreter's personal seal, and can then be used during dealings with the authorities and so on. In this work I have examined the legislative framework of sworn interpreting, the economic justification for the working licences and the practical experience of translation agencies that make use of the services of sworn interpreters. I have contacted a total of 44 translation agencies through questionnaires and this has allowed me to make a genuine assessment of their experience. In addition to these agencies I have also contacted all the regional courts with powers to appoint sworn interpreters in order to ascertain their approach to the interpretation of legislation as it stands. In the conclusion I summarise all the theoretical and practical experience I have uncovered and the contribution of my work.
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The Antitrust policy of the Czech Republic and the European Union in the conclusion of the cartel agreements
Voráčková, Michaela ; Munzi, Tomáš (advisor) ; Zemplinerová, Alena (referee)
This work deals with the detecting the cartel agreement, which are closed by the companies to assure their gains. However these agreements are in many countries prohibited. Antitrust institutions guarding the competition on the markets detect and punish cartel agreements and similar efforts of companies to protect the competition. The main goal of this work is the analysis of leniency program's efficiency, which is used to detect the cartels. I examine the functioning of leniency program in Czech Republic and European Union, number of cases, successes in detecting the hard-core cartels and the differences in final fines after the judgments. Finally I summarize my knowledge information and opinions of the leniency program and the problem with cartels in general and I suggest the possible ways of improvement.
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