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The Using of Marketing in the Service Sector
Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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Design of Company Communication Mix
Černá, Simona ; Vilímová, Monika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.
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Design of Communication Strategy of a Company
Rolínová, Lenka ; Zrůstová, Veronika (referee) ; Kaňovská, Lucie (advisor)
The main taim of this thesis called „Design of communication strategy of a company“ is a suggestion of communication strategy for the company Poex, a.s. The thesis is divided into three main parts. The first part of the thesis contains a description of theoretical resources and fundamental knowledge. The sekond part of the thesis is focused on analysis of the current situation in of the company and its significant environment. The third part is a design which is based on theoretical findings and processed analyses. In the final part are presented proposals for an effective communication strategy and potential suggestions for improvement of the company weaknesses.
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The Proposal of Company Communication Mix
Klusáček, Jiří ; Sýkorová, Pavla (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis focuses on problems of communication mix of the company Huhtamaki ČR, a. s. The first part deals with the theoretical knowledge of marketing. Next part analyzes the current status of the communication mix of the company. In the last section suggests for an optimal solution for changes in communication mix.
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The Proposal of Company Communication Mix
Babáčková, Lucie ; Tomišková, Kateřina (referee) ; Kaňovská, Lucie (advisor)
The main subject of the thesis "Design of company communication mix" is to analyze the current state of the communication mix of Brno fitness center FITKO JANA and on the base of the analysis result to design a communication mix that will increase sales of services. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important concepts of marketing, the second part introduces basic information about fitness center and analyzes the current marketing situation. The last part of the thesis, according to the marketing research using survey, will lead to the changes in existing communication mix of fitness center and to design new one, which will ensure greater awareness about the company and increase sales of services offered.
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Marketing Strategy of a Company
Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
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Suggestion of a Company Communication Mix
Sombergová, Markéta ; Jelínek, Martin (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the company present better its services and brings more customers.
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