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Corporate identity and Image of L'Oréal
Stránská, Andrea ; Navrátilová, Miroslava (referee) ; Janák, Vladimír (advisor)
4 Název práce: Firemní identita a image společnosti L'Oréal. Anotace: Tato diplomová práce se zabývá současnou image společnosti L'Oréal. Cílem je definovat jednotlivé složky firemní identity, které ovlivňují její image a provést výzkum na dané téma. Tento výzkum byl proveden na základě vyplnění dotazníků a doplněn rozhovorem s CRM manažerem značky Biotherm. Výsledky této práce mohou pomoci k pochopení důležitosti identity a image pro obchodní činnost každé firmy. Dobrá image totiž může významně ovlivňovat spotřebitelské chování zákazníků. Společnost L'Oréal je v mé práci prezentována jako příklad úspěšné společnosti, která svůj úspěch postavila nejen na inovacích, vědě a neustálém výzkumu, ale také na vstřícném přístupu ke studentům a absolventům, který je v českém prostředí často opomíjen. Title: Corporate identity and image of L'Oréal. Resume: This thesis presents the current image of L'Oréal, the world's biggest cosmetics company. The aim of this study was to define particular components of the company's corporate identity, which influence its image. A questionnaire was designed that was used to collect information regarding the relevant theme accompanied by interview with CRM manager of Biotherm. The results of this thesis can generally help gain a better understanding of corporate identity and image...
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Plan of marketing strategy of company Aquapalace Praha in the year 2009
Frydrychová, Barbora ; Janák, Vladimír (referee) ; Navrátilová, Miroslava (advisor)
2 Title: Plan of marketing strategy of company Aquapalace Praha in the year 2009 Work goals: To analyze the actual marketing concept of marketing strategy, to analyze campaings and events already done and on the basis of results of the analysis and observation to propose changes of the actual marketing strategy. Methods: Description analysis, STEP analysis, SWOT analysis and observation. Results: Create komplex view of the actual situation of marketing campaings and events of the company Aquapalace Praha. On the basis of observations to create marketing campaings and events evaluations and propose the changes of the actual marketing strategy. Key words: Description analysis, STEP analysis, SWOT analysis, observation, marketing strategy, marketing campaign, events, PR, Aquapalace Praha, aquapark
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Attitudes to the behavior of spectaters AC SPARTA Praha
Martan, Václav ; Veselý, Kamil (referee) ; Janák, Vladimír (advisor)
Title: Attitudes to AC Sparta Praha spectator's behaviours Graduation theses goal: Comparing differences in behaviours and views of spectators, who visit AC Sparta Praha football team games. Methods: Data collection, internet, fans booklets, movie (history mapping). Writtenquestioning - question forms (attitudes to issues - random spectators, ultras/hooligens, Electronic question forms - ultras, hooligens, Literary sources analysis. Annotation: Histoty mapping, current situation and analysis of future spectator's behaviours. Findings: Proposing possible solutions leading to elimination of negative spectator's behaviours. Key words: AC Sparta Praha, ultras, hooligans, football, spectator's behaviours and views spectator sport. 3
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Developement of teambuilding in CR
Rak, Adam ; Šíma, Jan (referee) ; Janák, Vladimír (advisor)
Title: Development of teambuilding in Czech Republic Work goal: Describe the development of teambuilding in Czech Republic and propose possibilities of next development Methods: interview with expert, electronic questionnaire, dokument research Annotation: Completely describe the development of teambuilding in our republic across the type sof programmes from the past till prezent and than try to propose its next development. These hypothesis arise from the questionnaire and interview. Results: Conclusions and recommendations usefull for organizations and companies operating on czech market. Key words: team, team's roles, group dynamism, experience educatio, teambuilding cours 3
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Spectator attitudes of Hockey Club Kladno
Řenč, Štěpán ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Postoje, nazory a navyky divaku HC Kladno Biblioqraficka identifikace Jmeno a pnjmeni autora: Stepan Rene Nazev diplomove prace: Postoje, nazory a navyky divaku HC Kladno Nazev v anglictine: Attitudes, opinions and habits of HC Kladno spectators Katedra: Kinantropologie, obor Management TVS Vedouci diplomove prace: PhDr. Vladimir Janak, CSc. Rok obhajoby: 2009 Anotace - cesky Tema postoju, nazoru a navyku divaku vrcholovych sportovnich akci je velmi uzce spjato s jejich navstevnosti. Predkladana prace definuje pojmy spojene se sportovnim divactvim, prinasi kratky historicky nahled do mistnf situace HC Kladno. Jejim hlavnim cllem je pak analyza postoju, nazoru a navyku divaku. Prakticka cast prace je naplnena vyhodnocenfm dotaznfkoveho setfeni, SWOT analyzou a navrhy na vyuziti zjistenych informaci. Anotace - anglicky The topic of attitudes, opinions and habits of top sport event spectators is very narrowly connected with attendence of these events. This diploma thesis defines terms connected with spectatorism, brings a short historical view to HC Kladno situation. The main goal of the work is the analysis of attitudes, opinions and habits of spectators. The practical part shows the evaluation of the questionaire research, SWOT analysis and suggestions for the use of the found out information. Klicova slova...
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