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Advertisement on the example of the Baťa company in the postwar Czechoslovakia
Veselý, David ; Kozmanová, Irena (advisor) ; Stellner, František (referee)
The aim of this bachelor thesis is an analysis of using the advertisement by companies on the example of the Baťa company in the postwar Czechoslovakia. At the beginning, I am investigating what was the relation of the state to advertisement, how strict a government policy was and what was the concenquences of that for companies. I focused on regulation changes during the mentioned period and how legal processes had been treated on that bases. In the next part, on the example of the Baťa company, I am analysing how important was the advertisment for the company, especially a process of making an advertising. Who worked in it and what advertising instrumets and strategies had been used. I am also examining the role of an advertisment in the process of dealing with crisis after World War I, the global economic crisis and the competition. The last part is focused on a costumer attitude towards advertising, which affacted the form and the content, mechanisms of targeting advertisement and feedback collection. The bachelor thesis is based on the hypothesis that the advertising was one of the key success factors of the Bata company and its company strategy, pretty much due to oversea inspiration. Simultaneously with all parts I am presenting the comparism with the USA, which was the country inspiring Tomas Bata.
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Business Plan
Kubeš, Jan ; Pirožek, Petr (advisor) ; Veselý, David (referee)
The aim of my bachelor thesis is to elaborate a business plan focused on starting a café. To achieve the set target the analysis of external and internal environment (PEST and SWOT) and the financial plan will be carried out. The financial plan will be developed for five years ahead. In the final part of this thesis the results of the analysis and the evaluation of the feasibility of a business plan will be interpreted.
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Závěrečná zpráva: Český vodohospodářský a ichtyologický revitalizační projekt
Peňáz, Milan ; Baruš, Vlastimil ; Halačka, Karel ; Halouzka, Jiří ; Horák, Václav ; Hubálek, Zdeněk ; Jurajda, Pavel ; Juřicová, Zina ; Lusk, Stanislav ; Lusková, Věra ; Prokeš, Miroslav ; Reichard, Martin ; Heteša, J. ; Hezina, V. ; Marvan, P. ; Hromádková, K. ; Vlašín, M. ; Veselý, D. ; Čižmárik, M. ; Hájková, N. ; Jelínková, I. ; Juříčková, M. ; Kadeřábková, J. ; Klemová, M. ; Pospíšil, O. ; Prudek, R.
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Anti-tax fraud measures
Veselý, David ; Kubátová, Květa (advisor) ; Schvábová, Andrea (referee)
This bachelors thesis contentrates on giving an overview of methods that can be used for purposes of anti-tax fraud behaviour not only in the tax system of the Czech republic. Theoretical part concentrates on reasons of tax evasion origin and the methods of prevention. The practical part concentrates on particular informations in the area of detection and selection of tax payers who evade taxes. The objective of this thesis is to evaluate those methods.
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