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Business plan for home care agency
Brejchová, Jana ; Trpišovský, Milan (advisor) ; Vrzáček, Petr (referee)
My following thesis introduces the home care segment and points to its present and future role in the field of health and social care. The aim of this thesis is to create a proposal of a business plan for home care agency, which would provide patients with health care in their home. The first part of this thesis describes the theoretical basis this thesis is based on. It introduces a concept of strategic management including a description of a strategic analysis, the structure of a business plan and there are also described aspects contemplated at the opening of the business. The theoretical part also includes detailed introduction of the home care segment including its development and history. The practical part starts with research and analytical chapters. These chapters describe the survey executed among general practitioners and a complete strategic analysis, whose results are summarized in the SWOT analysis. The business plan for the home care agency is based on these findings. In conclusion, I assess whether it would be possible to implement this business plan and I estimate the company's prospects. I also propose a number of recommendations that should contribute to the success of this agency. Keywords: business plan, home care, health care, long-term care, strategic analysis
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Marketing and implementation of paid services in the Children's Rehabilitation Welfare Institution.
Vágnerová, Kateřina ; Vrzáček, Petr (advisor) ; Trpišovský, Milan (referee)
DESCRIPTION: This thesis deals with marketing along with description of the change management in the form implementation paid services in the Children's Rehabilitation Welfare Institution in Krajská Zdravotní, a.s. - Nemocnice Teplice,o.z. The thesis is divided into two parts. The first part deals with the theory of marketing. Its aim is to introduce and explain clearly what is marketing, what it is for and why it is important. When reading you learn about the history and development of marketing, learning about its basic concepts, such as the market, customer, product or service. Furthermore, I introduce what is meant by the marketing mix and marketing strategy and what is their part. A separate chapter is specifics of marketing in healthcare. The practical part has the form of case studies. Is an example of the use of marketing and its tools in practice. Describes each part of the procedure for the implementation of paid services in the children's rehabilitation welfare institution. It includes an explanation of why it was decided to take this step, it describes the manner of keeping employees, analysis, search and target specific groups associated with it, feedback and evaluation of the success of the project. Keywords: marketing, marketing mix, marketing strategy, customer - the client, request,...
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Planning a business strategy in the implementation of field services for ambulatory peritoneal dialysis patiens (Business plan)
Vojancová, Radmila ; Vrzáček, Petr (advisor) ; Trpišovský, Milan (referee)
This thesis deals with the processing of a business plan in the health sector . This is a draft business plan strategy for the introduction of outreach services for ambulatory peritoneal dialysis patients in the private health care facilities . The theoretical part is devoted to the characteristics of the services provided, including a description of the current situation and possibilities in the treatment of peritoneal dialysis patients in the home environment in the Czech Republic and abroad. It is also described the concept of strategic management and planning, of which I have in this thesis was based on creating your own business plan. In the practical part , which includes the characteristics of an organization that will provide the service , I made a concrete proposal for a business plan based on identified strategic analysis of the findings . The conclusion is presented feedback from stakeholders, which I used in finalizing the business plan. The aim of the work was to present the methodology of the business plan , which will form the basis for strategic management of development organizations to expand services for patients through the introduction of outreach services for ambulatory peritoneal patients. Key words: business strategy, business plan, dialysis, peritoneal dialysis, assisted...
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Patient and personnel satisfaction with volunteer program in hospital Teplice
Berkyová, Zuzana ; Štverka Kořínková, Ivana (advisor) ; Trpišovský, Milan (referee)
The aim of the diploma thesis "Satisfaction of patients and personnel with a volunteer programme in the hospital of Teplice" is to monitor the situation of programme "Volunteers in hospitals" in the hospital of Teplice and to ascertain how the programme is successful and its weaknesses and strengths . This work can be relevant not only for coordinators of volunteers in Teplice hospital but also for the hospital administration, because it monitors to what extent the programme is contributing ,how the programme is being developed and how it helps with decision making about its further development. The first part of the thesis is theoretical. It consists of chapters which deal with an historical evolution of volunteering in hospitals not only in the Czech Republic but also abroad, legislation aiming at this phenomenon, the description of the personality of a volunteer and other staff working in volunteering. The practical part deals with research methods, the selection of the sample of respondents and the analysis of data gained from respondents during the research. Respondents of the research are personnel and patients of Teplice hospital, which runs a department specialising in volunteering. The third part of the graduate thesis is based on the results of a quantitative research with the respondents...
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Business Plan for Privat Practice
Maryšková, Andrea ; Trpišovský, Milan (advisor) ; Kemény, Irena (referee)
My graduation theses deal with the role of a midwife in providing health care. All necessities for establishing a private practice are discussed. The private practice should provide educational and advisory activities during pregnancy, confinement and care for newborn babies. The goal of my theses is to show the possibilities of establishing a private practice on the basis of a prepared business plan. The theoretical part deals with the role of a midwife in providing health care. Analyses and individual prerequisites for the implementation of an entrepreneurial intention are presented. The practical part is divided into two parts - an analytical part and business plan itself. The enterprise surroundings has been analyzed resulting in a SWOT analysis. On the basis of these analyses a business plan has been made, the structure of which is defined in the theoretical part. The main items of the business plan are: a marketing mix with all necessary steps to raise the demand for offered services and a financial analysis with investment and cost specifications. The main gain of my theses is the formulation of a comprehensive business plan for an entrepreneurial intention of a non-medical worker in health care.
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Crisis management in a healthcare organization
Pírková, Vendula ; Vrzáček, Petr (advisor) ; Trpišovský, Milan (referee)
This project deals with handling of a personal crisis in a health organisation, caused by influence of independent, foreign causation. The first theoretical part of my project presents the nursery and qualifies the quality of the nursing service. The system of employee's care is also a process of a change. I present here among other things also a process of a change. In detail I describe an entity management in the stage of crisis, the identification of the crisis cause and reason and consequently the following solution and remedy actions to decrease the negative impacts of such a crisis for the respective entity and environment. The second part of my project is the practical one and describes the crisis development and the way how to dodge the impact of this event on the health service level in the Benešov - Hospital during a time space aof one year. I decided to present here also the indicators announcing the origin of a crisis and consequently the way, how to handle and master such a situation by the management of the entity. One part of this project is also the recommendation for other management, where its or their entity (entities) suffered a similar crisis.
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Establishment of cardiological outpatients department (business plan)
Kotlíková, Jitka ; Trpišovský, Milan (advisor) ; Vachek, Stanislav (referee)
The presented master's work deals with writing a business plan in the sector of health. It is a case of a business strategy on the basis of which the department of cardiology will be established as detached premises of Hospital Havlíčkův Brod, by means of which the hospital will extend its services for the sick. The theoretical part describes a concept of strategic management, that I used in my work. Further on it determines the term outpatient's cardiological care, and concentrates on the present situation in cardiology in the Czech Republic. Next chapters gradually focus on the hospital profile and its present positions with a follow-up strategic analysis. The found out conclusions of the analysis served for creating a draft of the business plan for establishing an outpatient's department of cardiology, that will provide with specialized care for the sick suffering from cardiacvascular disorders outside the district catchment area of the hospital.
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Business plan of the Mothers center Chomutov
Vacková, Petra ; Trpišovský, Milan (advisor) ; Veselka, Jiří (referee)
The main aim of my diploma paper is elaboration of strategic concept for needs of the new rising mother 's center. The mother's center Chomutov start up in March 2006 as a non profit organization. In first part of my diploma paper I target the family and its function in community. Most of my attention belongs to children. In next part of my DP I describe development of non profit sector in the Czech Republic and its actual problems and needs. Next part of my DP is the chapter about strategic planning in non profit sector. The fundamental part of my DP creates the strategic analysis of the mother's center Chomutov, which I classify into the analysis of the surroundings, the analysis of the competition and the analysis of the inward sources of the organization. The practical part of my DP creates business plan of the mother's center Chomutov, which consists of these parts: purpose and description of the organization, marketing plan, management plan, operating plan, financial plan and legal plan. Key words: mother's center, family, non profit sector, strategic management, strategic analysis, SWOT analysis, business plan.
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Optimization of personal costs in context with the optimization of personel procuration at the change of an entrepreneur of a dialysis centre
Lupoměská, Ivana ; Trpišovský, Milan (advisor) ; Dusilová Sulková, Sylvie (referee)
The submitted theses deals with a process of optimization of personal costs connected with a change of an entrepreneur of a dialysis centre. Specifically it deals with creation of a proposal and an accomplishment of changes which relate directly with the said proposal and which will be introduced into practice. The first theoretical part deals with a concept of strategic planning, from which management of human resources arises and which defines a theroretical frame of human resources management in the organization. Next part describes the initial state at the change of an entrepreneur of a dialysis centre and analysis of personel procuration that is needed for the dialysis centre operation. The outcome of this work is a proposal on an optimization of an organization of a schedule of patients'shifts and saving of personal costs resulting from this. Key words: strategic planning, management of human resources, chronic illness of kidneys, dialysis care, dialysis centre, optimization.
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Risks of narrow professional specialization in medics work
Mařík, Karel ; Tollarová, Blanka (advisor) ; Trpišovský, Milan (referee)
The topic of this diploma thesis is the education of healthcare personnel, more specifically, the deepening of vocational qualification of radiology assistants. It is divided into two parts, theoretical and practical. The first part is an overview of theoretical knowledge which is essential for understanding the issue. It is divided into several sections which describe the system of undergraduate and postgraduate education of radiology assistants and the legislation related to the profession. The first part also describes personal development planning and career planning for employees, systematization of work positions in the organization, management and risk prevention in organization's personnel department. The theoretical part is followed by the practical part. The thesis is a case study dealing with a selected group of healthcare personnel. A qualitative research was chosen to clarify the context, interviews with the selected group of respondents served as the source of data. The group of respondents consists of management and radiology assistants from specific organization. The aim of the thesis is to find out whether radiology assistants perceive their narrow specialization as an advantage or disadvantage and how management of the organization which employs them deals with this topic. Key...
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